Ignition, the recurring revenue and billing automation platform for firms and agencies, today launched Price Insights, the accounting industry’s first AI-powered pricing intelligence solution. Drawing on Ignition’s robust proposal data, it delivers tailored pricing benchmarks and suggestions that give firms the clarity to price smarter, improve profitability, and optimize revenue. AI-powered Price Insights are embedded directly into the Ignition proposal workflow, enabling firms to optimize pricing for services as they build client agreements. Key capabilities include: Price benchmarks: See if service prices sit below, above or within range; Price suggestions: Get AI suggested optimal prices for services; Price reasoning: View a detailed explanation behind every price analysis; To deliver tailored pricing guidance, Price Insights analyzes a firm’s service details and compares them to similar services from comparable firms using Ignition. Variables such as location, firm profile, and industry are factored in to tailor insights, while the underlying dataset is refreshed regularly to stay relevant.