HubSpot is the first CRM to launch a deep research connector with ChatGPT. HubSpot customers who have admin controls can enable the connector for their organization by going to ChatGPT and turning on the HubSpot deep research connector function, selecting HubSpot as a data source, and authenticating their account. From there, any user in the organization can toggle it on, sign in, and start asking questions. In addition to being easy to use, the HubSpot deep research connector is also easy to trust. We built it to ensure users only see the CRM data they’re allowed to access in HubSpot. For example, individual sales reps will only see pipeline data for deals they own or manage. With the HubSpot deep research connector, customer data is not used for AI training in ChatGPT. Within ChatGPT, for example: Marketers can ask “find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement,” then use the insights to launch an automated workflow in HubSpot. Sales teams can find new opportunities by asking, “segment my target companies by annual revenue, industry, and technology stack. Based on that, identify the top opportunities for enterprise expansion,” then bring them back to HubSpot for prospecting. Customer success teams can say, “identify inactive companies with growth potential and generate targeted plays to re-engage and revive pipeline,” then take those actions in HubSpot to drive retention. Support teams can say, “analyze seasonal patterns in ticket volume by category to forecast support team staffing needs for the upcoming quarter,” and activate Breeze Customer Agent in HubSpot to handle spikes in support tickets.