Greenlight released new survey data revealing a significant opportunity for financial institutions to drive long-term growth and loyalty by prioritizing family financial wellness. In partnership with Researchscape, Greenlight surveyed parents and financial institutions to uncover the financial stress families currently face and how credit unions and banks can provide a meaningful solution. The data confirms what many families are feeling: Money is the #1 stressor for working parents, with 70% reporting financial anxiety weekly, and financial literacy ranking #1 as the hardest life skill to teach their children. 96% parents believe it’s essential for banks to offer financial literacy tools for themselves and their children, with parents saying these tools would help reduce stress (79%) and save time (83%). This gap presents a significant opportunity, as financial institutions increasingly view family financial literacy as a strategic priority: 88% report rising demand; 71% say it’s key to achieving business goals; 70% have received customer inquiries about family financial literacy tools. At the same time, institutions are recognizing the need to meet a growing demographic of financially empowered customers, Gen Z and Gen Alpha, where they are: online. Survey findings from financial institutions show: 69% favor interactive tools; 67% prefer mobile apps for delivering financial education; 61% report success engaging younger generations through digital initiatives.