Google is unveiling its “AI mode,” where instead of a list of search results, what the user get is Google‘s own take on a model-generated summary of whatever was put into the search box. A demo video from Google shows people asking various in-depth questions about a popsicle bridge, homebuying and other issues, and the new search engine feature replying accordingly, with cogent, multi-paragraph answers. However, Googling the kinds of phrases that we traditionally used in older days brings some vague results in AI Mode, as when I supplied the phrase “big dress,” which generated the following: “You seem to be interested in the term big dress, which can have several meanings,” and information on everything from voluminous ballgowns to the Guinness book of records. Basically, using AI results leads to fewer clicks on the Search Engine Results Page SERP results which harms websites that need ad revenue. Zero click searches where users just take the AI feedback don’t bring in web traffic to other parts of the Internet. Google CEO Sundar Pichai called AI Mode a “total reimagining of search.” “What all this progress means is that we are in a new phase of the AI platform shift, where decades of research are now becoming reality for people all over the world,” Pichai said in a press statement.