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Google Wallet adding nearby pass notifications- providing timely notifications for relevant passes stored in the app

May 23, 2025 //  by Finnovate

Google Wallet and Pay had a number of announcements, including some new features (like nearby passes) that end users will benefit from. A redesign for the Google Pay payment sheet adds a dark theme “for a more integrated feel.” We’re already seeing it live on our devices, with Google also adding “richer card art and names” to make card selection faster. Meanwhile, Digital IDs are a big focus for Google Wallet, with their availability helping power other capabilities. With Zero-Knowledge Proof, Google wants to allow “age verification without any possibility to link back to a user’s personal identity.” The company will open-source these libraries. Currently, it’s available to Android apps through the Credential Manager Jetpack Library and mobile web, with desktop Chrome in testing. Google showed off a “seamless experience between Chrome on desktop and your Android device” that involves QR code scanning. Google Wallet is adding Nearby Passes notifications that send users an alert when they’re near a specific location. This can be used by loyalty cards, offers, boarding passes, or event tickets. By highlighting these value-added benefits, such as exclusive offers or upgrade options, you can guide users back to your app or website, creating a dynamic gateway for ongoing user interaction. With an update to Auto Linked Passes, airlines that have loyalty cards for frequent flyer programs can “ automatically push boarding passes to their users’ wallets once they check in for a flight.” Google is also adding passes that can include a picture of the user.

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Category: Google, Companies and Organizations

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