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Google virtual try-on app lets users not only virtually “try on” outfits but also see themselves in motion while wearing them in AI-generated videos

June 30, 2025 //  by Finnovate

Google launched an experimental app that lets users not only virtually “try on” outfits but also see themselves in motion while wearing them. The new Doppl app from Google Labs builds on the capabilities of the AI Mode virtual try-on feature launched in May by Google Shopping, adding the ability to turn static images into artificial intelligence-generated videos. The dynamic visuals give users “an even better sense for how an outfit might feel.” Users can generate these images and videos by uploading a full-body photo of themselves as well as photos or screenshots of the items they would like to try on. “With Doppl, you can try out any look, so if you see an outfit you like from a friend, at a local thrift shop, or featured on social media, you can upload a photo of it into Doppl and imagine how it might look on you,” Google’s post said. “You can also save or share your best looks with friends or followers.”

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