Google is introducing shopping features in search to compete with artificial intelligence chatbots for eCommerce transactions. At its annual I/O conference, Google announced that AI Mode will soon allow users to shop for products on behalf of them, allowing them to do virtual try-ons and add goods to their online shopping cart. The feature will also track prices and send notifications if the product reaches the target price. These new features will be powered by Google’s advanced AI model, Gemini 2.5. The decision comes as AI chatbot makers increasingly steal shopping traffic from Google Search. Google also plans to embed these AI features directly into Google Search for a seamless interaction, turning search into a big AI chatbot.