Google will be applying AI advancements, including a new technology called Multitask Unified Model (MUM) to improve Google Search. The company demonstrated new features, including those that leverage MUM, to better connect web searchers to the content they’re looking for, while also making web search feel more natural and intuitive. One of the features being launched is called “Things to know,” which will focus on making it easier for people to understand new topics they’re searching for. This feature understands how people typically explore various topics and then shows web searchers the aspects of the topic people are most likely to look at first. Google will also be expanded in the future by using MUM to help web users unlock even deeper insights into the topic beyond what they may have thought to look for — like “how to make acrylic paintings with household items.” The company is also developing new ways to help web users both refine and broaden their searches without having to start over with a new query.