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Google Pixel 10 leads smartphone AI race with native AI for real-time translation, voice cloning, photo coaching, and editing; putting Apple’s iPhone at risk of losing innovation edge.

August 22, 2025 //  by Finnovate

Apple is behind Google in the race to add artificial intelligence (AI) features to smartphones, according to Wall Street Journal Personal Tech Columnist Nicole Nguyen. An iPhone user, Nguyen wrote that her experience with Google’s upcoming Pixel 10 showed that Google has “lapped” Apple as both companies work to develop the “killer AI-powered phone.” Nguyen highlighted the Pixel 10’s AI-powered ability to surface information when needed, provide translations via a real-time voice clone and transcript, coach users to take good photos, and edit photos that have already been taken. “The race continues and for now, Apple has a lot of catching up to do,” Nguyen wrote. Apple faces the risk of its iPhone becoming a commodity because the Pixel 9 has, and Pixel 10 will ship with, embedded AI that lets users speak, search, transact and navigate with a native AI experience. The risk is how many consumers will keep waiting around for Apple to deliver. It’s a massive pain to switch from iOS to Android devices, and most people don’t. Getting an AI-powered Android device just may be enough for people to dump their iPhones.

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Category: Google, Companies and Organizations

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