Google Messages is gaining a new “Unsubscribe” feature to combat spam and other unwanted SMS texts or RCS chats from business senders. “Unsubscribe” is for businesses that send “unwanted messages in Google Messages, like promotions and other non-essential content.” The new button can appear at the bottom of the chat (just above the text field) or in the conversation’s overflow menu. A sheet then slides up asking “Why are you unsubscribing?”: Not signed up, Too many messages, No longer interested, Spam, or Other. In the case of spam, there’s a “Report this sender” option. Behind-the-scenes, Google Messages sends “STOP” to the sender from your number. Afterwards, “you should no longer receive non-essential messages from that sender. Unsubscribe applies to: 1) RCS for Business messages in the United States, Brazil, France, Germany, India, Mexico, Spain, and the United Kingdom. 2) SMS or MMS messages in the United States from short codes (phone numbers with 5-6 digits) and alphanumeric senders.