A video ad campaign on Instagram used convincing deepfakes of Goldman Sachs executives Abby Joseph Cohen and David Kostin, in addition to Michael Hewson (formerly of CMC Markets), to tempt amateurs who want to get rich quick into a stock-buying WhatsApp group. The videos were fake, and Meta says it has removed the campaign from its platform. “This is a fraudulent message and not representative of Goldman Sachs,” the bank told. “There should always be caution exercised around any unverified communication purporting to come from a Goldman Sachs employee.” In fact, there is a whole raft of fake AI video chief investment officers making the rounds on social media right now. Goldman’s chief U.S. equity strategist, David Kostin, who has been at the bank for 30 years, has one. Former CMC Markets chief analyst Michael Hewson (16 years at the company) has another. The videos don’t just look like the three execs, they sound like them too. One of the few giveaways is that their lips don’t quite match the words they are saying—a common flaw with AI deepfakes. CMC and Meta, Instagram’s owner, also confirmed the videos were fake.