GoDaddy introduced GoDaddy Capital 1, a merchant cash advance program that puts up to $1 million in the hands of small- and medium-sized businesses in as little as 24 hours. Available only to GoDaddy Payments users, the new offering lets small businesses pay down the advance through a fixed percentage of each day’s sales, giving them one streamlined platform to take payments, manage cash flow and secure working capital. Businesses can review several offers of $500 to $1 million based on their monthly sales, and decide which is best for their business goals. Once approved, business owners will get funded in as little as 24 hours.GoDaddy Capital empowers small businesses through: Built-in flexible payments help business owners easily balance budgets and grow manageably, which is especially important for seasonal businesses; Quickly getting funded can unlock businesses’ ability to buy more inventory or upgrade their equipment, broaden their market reach, drive operational success, or boost their cash flow to support long-term growth; Having access to capital within their GoDaddy dashboard saves businesses time by having one place to accomplish everything. Kasturi Mudulodu, president of Commerce at GoDaddy said “When a business needs a small, quick infusion of capital, banks call it ‘too small,’ drown owners in paperwork, and demand rigid payment terms. To make financing simple and intuitive for small businesses, we built GoDaddy Capital right into the GoDaddy dashboard. GoDaddy Capital provides quick, variable-size funding and gives businesses the ability to adjust payments on the cash advance based on their success.”