Facebook’s downfall may not translate directly to the success of decentralized alternatives. But there’s a significant trend happening where users are choosing to decentralize the web on their own. Alternative platforms are growing in popularity, even if they have fewer users in aggregate. Crypto is at the heart of this movement. Although crypto still suffers from reputational concerns, a huge number of people are flocking to the new tools of Web 3. Decentralized games like Axie Infinity or NBA Top Shot have seen massive growth. Writers are flocking to the token-based Mirror. Audius’ blockchain-based streaming platform is a serious player in the music industry. User-owned doesn’t always mean crypto. Arguably this trend towards multiplicity is benefiting alternative, centralized platforms like SubStack, Discord and Clubhouse the most. The broadly defined Web 3 will be an archipelago of apps and platforms where people choose to self-congregate based on their interests. And if one goes down, it won’t be earth-shattering news.