Fyllo has announced its relaunch, following the purchase of its media solutions business arm from Samba TV— reclaiming its spot as the go-to data and advertising partner for regulated industries. The move brings Fyllo back to its roots, applying deep expertise in media execution and data targeting to help brands in healthcare, finance, and politics run compliant, high-performing digital campaigns. Now independently operating, Fyllo delivers smarter digital campaigns powered by Proteus, its data platform, enabling clients to compliantly reach hard-to-target audiences with speed, precision, and measurable results. Proteus is Fyllo’s exclusive audience intelligence platform, powered by industry leading natural language processing technology and is customized to meet the needs of regulated advertisers and brands across all verticals. Fyllo is uniquely positioned to support advertisers through a combination of deep category expertise, privacy-first technology, and strategic execution. Key differentiators include: Purpose-built for regulated industries, where compliance, data scarcity, and precision are core obstacles. Deep vertical expertise in sectors like healthcare, finance, and politics—underpinned by leadership with hands-on regulatory and legal experience across these industries. Human-led strategic execution, offering tailored guidance and campaign support—not just a self-serve platform—with built-in compliance DNA shaped by leadership experienced in navigating regulatory complexity across finance and adtech. Proven audience performance powered by industry leading data modeling optimized for hard-to-reach and sensitive segments. Robust identity and intent data: Access to more than 1B stable user profiles enriched with 50K–70K behavioral and contextual attributes. Creative services built for regulated messaging—balancing compliance with engaging, high-impact formats.