A new class of furnished apartments promises better value plus standardized amenities. Bill Smith, CEO of Landing, says when his company started, it focused on minimum stays of one month. But as consumer preferences have evolved since the pandemic and as Landing’s own business has matured, the company started offering more flexible accommodations. Now, you can book a Landing property for as little as two or three nights in most markets. Landing offers a more standardized, hotel-like product. Alex Chatzieleftheriou, CEO of Blueground, another major player in the market, agrees. To get an idea of how consistent the furnished apartment market has become, you have to visit the Blueground warehouse in São Paulo. If you rent a Blueground property in Brazil’s most populous city, you’ll have a remarkably consistent experience. And if you stay in multiple Blueground properties, it will feel like you’re coming home, because the furniture and decor are virtually identical. This type of consistency is what sets these furnished apartments apart from the less regulated vacation rentals — and it’s a main driver of industry growth. Beyond consistency, the amenities offered by these long-term rentals are a huge draw. These properties often have superior amenities compared to extended-stay hotels. The apartments are bigger, and it’s easier to feel right at home. Spencer Kramer, owner of Las Brisas Resort & Villas in Costa Rica, has noticed a shift at his boutique resort. Guests are gravitating towards its three-bedroom villas with full kitchens and separate living areas over standard suites. These villas are booking longer stays, attracting groups and families who want home away from home comfort without giving up resort perks. Gunnar Blakeway-Walen, a marketing manager for the Chicago apartment rental site FLATS, says the market is blending residential-quality finishes with hospitality-style services, and properties investing in premium amenities are capturing these travelers at much higher rates than traditional short-term options. ROOST Apartment Hotel, for example, offers the services of a boutique hotel with the functionality of an apartment. Likewise, AVE offers furnished apartments for stays of 30 days or longer with condo-like features. Cost is a major factor driving this trend, according to experts. Landing offers twice the space of a traditional hotel at a lower price point — usually between $100 and $200 a night for a two-bedroom unit, depending on the location. The new breed of furnished rentals offer the best of both worlds: the comfort of home and the consistency of a trusted hospitality brand. It gives you space, amenities, and predictability that a hotel often can’t. Furnished rentals also allow travelers to immerse themselves more deeply in a destination, fostering a sense of community even for a few weeks or months. But this trend isn’t limited to digital nomads. It is also a form of travel safety, ensuring a consistent product in a world where consistency is often hard to find.