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Forge launches GameLink and PayLink, a link-in-bio with payments built for games providing a centralized hub for any game to connect purchase, content, community, and launch a direct-to-consumer experience within minutes

June 6, 2025 //  by Finnovate

Forge, the platform for community-driven game marketing and engagement, announced Forge GameLink and PayLink, a groundbreaking Link-in-Bio product purpose built for game studios and publishers. Building on Forge’s mission to empower game developers and foster direct connection with players, GameLink provides a centralized hub for any game to connect purchase, content, community, and launch a direct-to-consumer experience within minutes. Forge PayLink enables any game developer to link out from their existing in-app purchase flow and seamlessly integrate payment processing, without disrupting the checkout process. Additionally, games can feature their SKUs directly on their GameLink. Game developers can use PayLink to increase their revenue by up to 35% with just a few minutes of integration. Unlike traditional game websites which serve as static landing pages, Forge GameLink offers developers and publishers the ability to create dynamic, customizable and easily managed Link-in-Bio style landing and community hub for their game. Forge GameLink is integrated into the recently announced Forge Direct suite, enabling a seamless upgrade path to a full featured customizable community portal complete with quests, loyalty rewards, and direct-to-player commerce. Additionally, games can directly list SKUs on their Forge GameLink for purchase. Mobile games can link to their SKUs via PayLink to seamlessly provide support for existing MOR and alternative payment options within their existing in-app checkout experience. By providing direct payment processing options, games can boost revenue and provide increased retention through loyalty, rewards, and other incentives with the Forge platform.

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Category: Networks Processors & PSPs, Innovation Topics

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