Bill presentment is a strategic touch point that can influence customer satisfaction, reduce churn and unlock new business models. The move toward integrated ecosystems that unify bill pay and biller-direct platforms has significant implications for businesses of all sizes, Norman Marraccini, senior vice president of products and services at FIS, said. Small business owners, for example, can manage invoices, pay bills and track payments all in one place. By offering a single access point for bill presentment and payment, financial institutions can increase “eyeball time” with customers — a term Marraccini used to describe the importance of maintaining engagement through digital platforms. More engagement can also mean more opportunities to upsell services and provide value-added insights based on customer behavior. Digital bill presentment platforms also generate vast amounts of valuable data thanks to electronic invoice presentment and payment (EIPP), another innovation shaping the future of bill presentment. By digitizing invoicing and payment processes, EIPP is empowering chief financial officers with deeper financial insights and more efficient receivables management. An advantage of digital bill presentment is its ability to reduce friction in the payment lifecycle. For businesses looking to implement advanced bill presentment solutions, however, integration with existing enterprise resource planning (ERP) systems can remain a key challenge.