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Figure Technology embeds AI and Provenance blockchain into consumer lending to cut HELOC approval to 10 days, enabling on‑chain origination, AI underwriting and smart‑contract loan trading.

September 9, 2025 //  by Finnovate

Figure Technology’s recent filing to go public spotlights the growth of AI and blockchain into loan origination, underwriting and secondary market trading. The company’s platform is built on the Provenance blockchain, which it describes as a “record of truth” for assets. Every loan originated through its system is recorded on the blockchain, providing an immutable record of ownership and performance. Figure combines that with automated valuation models, AI-powered underwriting, and smart contracts that govern loan sales and transfers. This approach has allowed the company to shorten approval times for home equity lines of credit (HELOCs) to a median of 10 days from an industry average of 42 days. Loan applications can be completed in five minutes, with funding available in as little as five days. Figure estimates its addressable market across lending and capital markets at approximately $185 billion in annual revenue potential, based on consumer credit originations and marketplace trading. In addition to lending, management is targeting tokenization and stablecoins as growth opportunities. The filing contends that the company has achieved profitability and scaled it in a capital-efficient way. Revenue models are built on fees from originations, servicing, gain on loan sales, and technology usage. Partner-branded lending, where banks and mortgage originators use Figure’s platform under their own brand, accounts for 77% of total originations. Figure had 168 active partners as of mid-2025. The company has also built regulatory infrastructure to support its ambitions. It holds more than 180 lending and servicing licenses, 48 money transmitter licenses, and SEC registration as a broker-dealer with authority to operate an alternative trading system. Internationally, it has crypto licenses in the Cayman Islands and Ireland. Management argues that this licensing framework differentiates it from competitors and will support scaling of new products.

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Category: Essential Guidance

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