Experian announced the integration of Mastercard’s identity verification and fraud prevention technology into the Experian Ascend Platform. This collaboration will enable seamless, secure, and efficient identity verification for global clients, helping to prevent fraud and cybercrime. A key feature in Experian’s Identity and Fraud solutions, identity verification, plays a vital role in the fight to prevent fraud and cybercrime. Mastercard’s Identity Insights enriches Experian’s data by verifying and connecting identity elements, aiming to validate individuals’ authenticity. When combined with Experian’s advanced fraud-detection capabilities, the integration offers robust protection against synthetic identity and application fraud, enhancing detection while reducing friction for legitimate customers. The joint solution delivers powerful identity assessment by uniting the Experian Ascend Platform—a decision engine built on Experian’s comprehensive data, strategy design, decision automation, monitoring and reporting—with Mastercard’s Identity Insights for validating identity elements such as name, email, and phone numbers, and analyzing related metadata. Greg Wright, Executive Vice President of Identity and Fraud, Experian Software Solutions said, “By enabling clients with advanced analytics solutions that bring credit, identity, and fraud data into the Ascend Platform, we help them achieve their strategic goals while also driving greater financial inclusion for consumers.”