xpedia Group enhanced its B2B segment, Private Label Solutions, by adding APIs that help its partners build travel packages. The new offerings will provide access to rental cars, bookable experiences, trip protection insurance and air travel. Car API will offer access to cars from 110 brands in 190 countries and territories, Activities API will provide 170,000 bookable experiences worldwide, Insurance API will allow partners to offer trip protection during booking, and Air API will integrate air travel with lodging and car rentals to enable an all-in-one booking experience. “We’ve built the largest connected B2B travel network in the world, and it’s the strength of those connections that drive real results,” Alfonso Paredes, president of Private Label Solutions at Expedia Group, said. “Our newly announced APIs take that even further, making it easier for partners to access more supply and leverage our intelligence.” Expedia Group also announced that it added a new Reservation Management API that helps hoteliers with their bookings, management, data recovery, payments and traveler experience. The company also unveiled Expedia Trip Matching, which will launch in early June on Instagram and enable travelers to share a travel-related Reel with Expedia and receive customized itineraries, destination ideas and travel tips based on that Reel. In addition, Expedia Group Advertising introduced tools that help travel advertisers co-create shoppable travel content and use the company’s first-party data to target high-intent audiences.