Etsy Inc. is rolling out multiple new technology-based enhancements to the back-end experience it offers sellers. New photo tools enable Etsy sellers to upload and edit photos directly on the e-commerce retailer’s site or seller app using editing tools that process in the background so sellers can work on other tasks without interruption. Sellers can also create and save custom photo filters, see all listing categories and subcategories directly in the seller app, and determine which listings would benefit most from a refresh with help from a seller visibility dashboard. In addition, Etsy is beta testing real-time listing quality feedback alerts on issues that could impact a seller’s search ranking before they publish with select sellers. Etsy has also enhanced key features of its Shop Manager platform. Now it’s easier for sellers to find information like stats and orders, and recent activity has moved to its own dedicated tab. Sellers with an active shop in the U.S., Canada, U.K and Australia, along with some high-volume sellers in other regions and sellers with an all-star rating can now reach Etsy support directly from Shop Manager. The orders page now loads faster and the sales & discounts page now loads 40% faster. Messages now load faster in the Etsy seller app. Updates in the seller app allow Etsy to better see which pages are slow or crashing, enabling it to test and make improvements faster. Improved ad placement within buyer search. Shop home page layout updates are being tested to make seller inventory easier to browse and shop for buyers.