Etsy is making it easier for buyers to find and purchase items from domestic sellers as a way to blunt potential tariff-related price increases on imports. These include features for customers such as curated shopping pages and local seller spotlights. For sellers, Etsy is providing an online tariff handbook that provides information such as how tariffs are collected and the definition of the de minimis exception. According to Etsy data, 89% of its sellers work from home by themselves without complex overseas production lines and fulfillment requirements, and most source supplies domestically, which can help them remain “agile and resilient” even when there are shifts to global supply chains. Etsy said it is also “elevating seller voices” to advocate for public policies that reflect the “unique needs” of small businesses and protect their ability engage in global commerce. Etsy has been attempting to improve its search experience for customers and sellers. The e-tailer recently began letting customers browse by curated collections on its app, based on trends, aesthetics and occasions. The retailer, which also provides set of creativity standards for products sold on its site, optimizes its search results to showcase a broader range of items from more sellers. Etsy has also launched a search visibility page that provides specific actionable tips, including insights on listing image quality and quantity, return policies, message response times, and shipping prices, for certain seller listings.