Eskimi has launched DeepContext — an AI-powered solution designed to help advertisers build and activate client-specific brand strategies in contextual advertising. By understanding the meaning behind content, offering real-time website monitoring, and supporting nearly all world languages, the tool makes advanced contextual targeting accessible to advertisers within and beyond mature markets. DeepContext enables agencies and brands to create or upload brand blueprints — strategic guidelines or briefs — that define how their brand should be presented in digital environments. Once a blueprint is established, the platform automatically evaluates and classifies placements based on how well they align with the brand’s specific requirements. Instead of relying on standard keyword analysis, DeepContext is able to evaluate the full-page content (e.g., tone, sentiment, and themes) and match it to a brand’s custom blueprint for maximum relevance, says Sandoval. Moreover, it delivers real-time insights, transparent reasoning for placements, and smarter brand safety that avoids false blocks while keeping ads contextually aligned. Eskimi’s latest innovation also employs real-time website monitoring, ensuring that brand placements appear on newly released and highly relevant web pages. Unlike traditional behavioral approaches, contextual focuses on the current context of a page or content, ensuring that ads align naturally with the user’s intent. This method not only improves engagement and relevance but also allows advertisers to create a seamless user experience where advertising feels helpful rather than intrusive.