Equifax has launched its B2bConnect SMB data on the Equifax Cloud, making commercial marketing data available in minutes to help B2B marketers be more efficient and increase campaign success. The platform unifies differentiated data to create more effective commercial sales and marketing insights that enable Equifax customers to target the right small businesses quickly and achieve their goals. Using B2bConnect, B2B marketers can query more than 67 million U.S.-based business records online to help identify, segment and target top prospects. The platform enables user-friendly filtering and list-building features so that B2B marketers can reach target customers. B2bConnect offers everything marketing teams need within the platform, including demographics, business contacts, firmographics, marketability and industry codes, to give SMB marketers confidence that they are identifying and targeting the right business prospects. Equifax customers can also sort and filter companies and contacts based on the wide array of data points, quickly select the fields for export, and save templates for later use. This allows other team members to customize the file so that the data can be ingested into an existing CRM or marketing automation platform. From there, customers receive a flat file with their data that can come in Excel, CSV, Pipe Delimited or Tab Delimited formats.