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Epic Games says Apple’s new install process cuts user drop-offs by 60%; includes only one screen showing users that they might miss some features, such as subscription management

October 3, 2025 //  by Finnovate

Fortnite maker Epic Games said that Apple’s new installation workflow, implemented in iOS 18.6, has had a positive impact on its user growth, with a 60% decrease in drop-offs. The new process includes only one screen showing users that they might miss some features, such as subscription management offered by the App Store. The screen also informs users that the alternative app store’s developer will handle their data directly. Epic Games said that prior to the iOS 18.6 update, 65% of users attempting to install its game store abandoned the process. However, after the update, that figure dropped to 25%. The company noted that this drop rate is closer to the rate it observes with Windows and macOS users installing its game store. Despite this improvement, the company remains critical of Apple’s policies, including charging a core technology fee, imposing notarization and approval policies, and implementing rules that make it difficult for developers to distribute their apps through alternative app stores.

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Category: Apple, Companies and Organizations

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