Entrust has integrated Mastercard Identity insights powered by Ekata into the Entrust Identity Verification Security Platform. This combination delivers intelligent pre-screening that identifies threats early to strengthen fraud prevention and automates remote onboarding for customers to streamline their onboarding experience. During the application process, Mastercard Identity uses machine learning-powered data analytics based on user information to surface inconsistencies and suspicious patterns, which helps organizations detect and block threats. By adapting to each user’s risk profile, Entrust Identity Verification applies additional checks to low-risk individuals only when needed, which helps to reduce drop-off rates. This solution also saves organizations’ resources by minimizing the need for manual reviews. Dennis Gamiello, executive vice president, global head of identity at Mastercard, said that the combination of Mastercard Identity’s insights and the Entrust Identity Platform helps enterprises “move beyond reactive fraud detection. This partnership expansion enables a proactive, personalized approach that strengthens security while keeping the user experience seamless.”