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Doji’s app makes apparel try-ons both fun and social by guiding users through the process of creating personalized avatars in roughly 30 minutes and then serving different looks while also letting them scroll through the collections

May 19, 2025 //  by Finnovate

Startup Doji is launching its app designed to make apparel try-ons both fun and social. It does so by creating your avatar and then serving you different looks that may inspire you to buy new clothes. The company uses its own diffusion models to create its personalized avatars and to make clothing try-ons more realistic. Doji, which is still in invite-only mode, guides users through the process of taking six selfies and uploading two full-body images to create an avatar. The app takes roughly 30 minutes to create an avatar, then notifies you when the avatar is ready. You can also choose your favorite brands during onboarding to see more items from them in the app. By default, the app shows you clothes that might suit you through a series of looks with your avatar. You can scroll through the different tops and bottoms listed on the site and tap on them to create a new look for your avatar. Plus, you can post a link to apparel from the web to check if it would suit you. While the app lets you try on different clothes to see how certain apparel would look on you, it can’t yet tell you how an item would fit. The team is also working to make the virtual try-on process faster and integrate the buying process in the app, instead of directing users to external sites.

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Category: Augmented Reality/ Virtual Reality, Innovation Topics

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