Disney hopes to meld streaming and selecting by adding new virtual “storefronts” to its popular broadband venues that will allow viewers to order snacks or pick out products they’ve seen in their favorite shows, all while continuing to keep their binge on. Subscribers will be able to access them by clicking through when prompted by specific interactive ads The company is the latest to experiment with ways to harness the interactive nature of streaming, which allows viewers to control their experience with a few clicks of their remote. Disney will partner with ad-tech startup Shopsense to create new virtual storefronts that will be linked to some of the commercials it shows on its streaming outlets. Viewers can move to purchase fashions, products and offers tied to the series, movies or sports they are watching. The company is teaming up with Gopuff, a digital delivery service, to offer a virtual “concession stand” that will allow subscribers to order snacks, drinks and candy while streaming programs.