Discuss announced new features that cement the hybrid model of AI-led and human-led research as the industry’s new normal. This release also introduces a concept Discuss is calling vibe coding for market insights. Key Feature Highlights: The Enhanced Insights Agent leverages GenAI to automatically find answers to key questions across research, breaking down silos and making qualitative data instantly searchable; Scale consumer closeness for every use case with AI-led video interviews: Designed for real-time qual at scale, the enhanced Interview Agent now enables teams to test concepts, get UX feedback, run shop-alongs and gain consumer closeness; Find your target audience in hours, not weeks: Enhanced Project Agent is like a virtual assistant that builds screeners. It recruits from 3M+ vetted global participants representing B2B, B2C, and healthcare, with responses in under an hour. Insights Agent: Building Knowledge Across Projects: With new Cross-Project Summaries, Discuss Insights Agent turns silos into a searchable, evolving knowledge base. Teams can now synthesize insights across both AI-moderated and human-led projects, spotting consumer behavior shifts and answering new questions without repeating work. Interview Agent: Video Conversations With Real Human Depth. Teams can present ads, product designs, or concepts directly within the interview, prompting instant feedback that the AI probes with smart follow-up questions. On mobile, participants can even flip their cameras for live, self-directed shop-alongs or in-home tours. By capturing tone, expressions, and body language across dozens of languages, the Interview Agent delivers richer context at scale than surveys alone can provide. Project Agent: Rapid Access to the Right Audiences: With access to more than 3 million vetted participants across 150 countries and 100,000 job titles, brands can reach niche or global audiences in days.