Sidekick, a new UK digital wealth platform built to serve six-figure earners who’ve outgrown basic financial products but don’t have the millions needed to access private banks, has launched. Sidekick is one of a number of entrants targeting the mass affluent market, using technology to offer products and services once reserved for the super rich. Among Sidekick’s offerings is access to private equity-style investing for just £10,000. Eligible individuals can get access to a regulated Long-Term Asset Fund, which allows clients to invest in high-growth private companies through a professionally managed fund without needing the six-figure minimums usually required. Beyond investments, users get access to an account that automatically spreads deposits across a panel of UK-regulated banks behind the scenes, enabling up to £255,000 of FSCS protection – all through a single interface. And, for higher target returns, its Smart Cash product invests short-term funds into actively managed money market instruments, designed to outperform traditional savings rates while keeping funds accessible.