On-demand pay provider DailyPay has introduced ‘Frontline Communications,’ a new feature integrated into its app aimed at enhancing workplace engagement for hourly employees. Scheduled for an autumn release, this tool addresses communication challenges typically faced by employers of deskless and hourly workers, as traditional email is often ineffective due to varying shift patterns. By integrating communication tools directly into its app, which employees frequently use to check their earned wages, DailyPay seeks to enhance internal messaging. The company has highlighted its position as a high-engagement platform, referencing a commissioned study that ranked DailyPay as the top-adopted financial wellness benefit, with 55% of surveyed employers listing it among their top three most engaged benefits. A key goal of the new solution is to increase employee engagement and reduce absenteeism, with research from Gallup indicating that well-engaged business units experience 78% less absenteeism. Carly Brush, DailyPay’s SVP and general manager for on-demand pay and HCM, emphasized that the expanded capabilities would strengthen the connection between employers and employees, providing real-time access to earned pay and enhancing communication, which in turn boosts engagement and productivity. The new feature complements DailyPay’s existing financial wellness tools, including cash back offers, a credit health product, and savings jars, as the company continues to support hourly workers.