Curve announced the launch of Curve Pay on iOS, the first payment solution to leverage the newly accessible iPhone NFC interface after Apple’s acceptance of the European Commission’s ruling. As a staged wallet with built-in smart features — including real-time spending insights, the ability to switch payment sources post-transaction, and rewards stacking — Curve Pay gives iOS users more functionality than ever before. Now with Apple’s hands forced to open to competition, Curve Pay ushers in a new era of choice for iOS consumers,” said Shachar Bialick, CEO & Founder of Curve. “With Curve Pay also recently going live on Android, we are bringing universal access to all Curve users, regardless of device — so everyone can now manage their money, on any phone, with all the unique Curve benefits that comes with it.” Unlike pass-through wallets like Apple Pay, which simply transmit existing card credentials, Curve’s staged architecture means it actively sits in the payment flow. That allows Curve to offer far more than a tap-to-pay experience. Customers can retroactively change the card they used, split payments, earn cashback, track spending in real time and even pay from accounts like PayPal — all through a single app.