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Cross River and Sightline launch a DDA( demand deposit account)‑powered Visa debit card for gamers with budget control and instant access to FDIC insured funds, while operators get a unified, lower‑cost payments flow

August 28, 2025 //  by Finnovate

Sightline Payments in collaboration with Cross River Bank has created a first-of-its-kind solution for the gaming industry, Sightline Debit. The innovative solution creates a frictionless, customer-centric experience that streamlines both spending and wagering. This not only lowers payment costs for operators by minimizing the constant churn cycle of withdrawals and deposits, it also gives patrons access to their own funds anytime, anywhere, and in any way, in their own personal FDIC insured bank account. Assuming broad adoption of Sightline Debit across the industry, churn of money is anticipated to decline by 40%, saving the digital gaming industry about $700 million a year.  Sightline’s new debit solution reimagines the gaming payment ecosystem—redefining where funds are stored and how transactions are authorized through a demand deposit account (DDA) at Cross River. Customers gain greater control over their money, with the ability to spend securely and seamlessly using a debit card issued by Cross River on the VISA network—putting choice, flexibility, and financial empowerment directly in their hands. In addition, by having segregated funds meant for gaming activity, patrons are more closely able to adhere to their gaming budget, promoting responsible gambling. With Cross River’s cutting-edge financial infrastructure utilizing VISA’s trusted global payments network, Sightline Debit redefines how operators manage transactions, how patrons access their funds, and how the gaming industry approaches payments altogether.

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Category: Networks Processors & PSPs, Innovation Topics

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