AI-native Market and Competitive Intelligence (M&CI) platform Contify, launched Athena, its proprietary Agentic AI insights engine. Athena eliminates manual M&CI work and delivers trusted, decision-ready market and competitor insights, with enterprise-grade accuracy. It enables organizations to make faster, more confident decisions and compete with greater agility. Unlike generic AI assistants like ChatGPT, Gemini, or Perplexity, which often hallucinate, respond from unverified web content, and even fabricate sources, making them unsuitable for enterprise use, Athena is built on a foundation of data integrity coupled with strict AI-usage guardrails. It continuously analyzes unstructured updates from millions of verified external and internal sources. It synthesizes what matters and connects information through a proprietary Knowledge Graph, which stores the organization’s context, to produce reliable insights. Mohit Bhakuni, CEO of Contify says “Intelligence professionals are often stretched thin, grappling with overwhelming data, frequent stakeholder requests, and generic AI assistant limitations. Athena transforms this by automating grunt work and providing rich, verified insights. It frees them to focus on strategic priorities and become trusted advisors their organizations rely on.”