A massive generational wealth transfer is underway, with heirs moving inherited assets away from community banks 70% of the time — threatening deposit stability as over $30 trillion changes hands by 2030. Community banks are adopting digital estate planning tools — like Thomaston Savings Bank’s partnership with Paige — to help families prepare proactively and help banks retain relationships with the next generation. Adding Paige allowed the bank to scale estate planning services and make guidance more accessible. When community institutions help parents plan, and since they have the largest share of that age group, removing bad experiences enables banks to transition from a reactive to a supportive role in the estate for the next generation. Through its Paige partnership, Thomaston Savings is also doing more than covering the practicalities of estate planning; they’re reaching deeper into the relationship to establish a brand connection. Customers of Thomaston Savings can get a head start on gathering and storing family videos and photos. They can even schedule a calendar of messages for loved ones to receive in the years after they are gone. (All of these services are offered through one discounted subscription to depositors and provided via a cobranded portal from the bank’s website.) It’s not a deposit service, but community institutions are turning to partners for differentiation – especially when up against the largest nationwide banks – in services at “the edge on money,” as Alloy Labs Alliance CEO Jason Henrichs describes it. It’s about deposit effects created “looking beyond the account and the transactions for new ways to create value for the customer,” he says. “That can require partnering with technology companies that didn’t start out pursuing bank partnerships. They’ve built valuable services that created new value for customers and the banks.” Since it launched, Paige has also partnered with the American State Bank, as well as Claremont Savings Bank. These technology companies “give the service to the banks for free,” says Josh Seigel, Chairman and CEO of StoneCastle Partners, and also an investor in Paige. “There’s really no process other than vendor due diligence for banks. Customers can use this service and pay a monthly fee of approximately $2; it’s intended for individuals who don’t have an estate attorney.