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Collibra survey reveals 86% of respondents cite protecting data privacy as a top concern with 76% citing ROI on data privacy and AI initiatives

May 5, 2025 //  by Finnovate

Collibra survey found that 86% of respondents cite protecting data privacy as a top concern with 76% of respondents citing ROI on data privacy and AI initiatives across their organization. Notably, eight in 10 decision makers also said that data ownership has changed over the last year with the emergence of AI (85%). Despite concerns around data privacy and ROI, the survey indicates a strong overall momentum towards AI adoption, with 86% of organizations planning to proceed with their AI initiatives. However, this enthusiasm varies by company size. While nearly all large companies (96%) intend to forge ahead with their AI plans despite the evolving landscape, smaller (78%) and medium-sized (79%) organizations are exhibiting a more measured approach. On a positive note, the new survey also found that nearly nine in 10 decision-makers say that they have a lot or a great deal of trust in their own companies’ approach [88%] to shaping the future of AI , with three quarters [75%] agreeing that their company prioritizes AI training and upskilling, with decision-makers at large companies (1000+ employees) more likely than those at small companies (1-99 employees) to agree (87% vs. 55%).

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