Cognitiv announced AI Personas, a first-of-its-kind solution that transforms real-time consumer behavior data into dynamic audience profiles, revealing exactly which content triggers conversions to optimize targeting precision. Unlike traditional static segments, Cognitiv AI Personas evolve continuously with consumer behavior, built from each brand’s unique first-party data, rather than relying on off-the-shelf audience taxonomies used by competitors. While in beta, Cognitiv’s AI Personas has outperformed advertiser CPA goals by 9x, achieved 90% more efficient cost-per-action and outperformed CTR benchmarks by 60%. The offering allows advertisers to gain an unprecedented look “under the hood,” unlocking a holistic understanding of their consumers through the AI powering Cognitiv’s custom algorithms. This helps validate existing strategies while illuminating blind spots across display, social, and other channels. With these insights, advertisers can track the relationship between campaign lift and changes in audience engagement over time to refine creative messaging, audience strategies, and campaign optimization. Advertisers can also use AI Personas to reach audiences through ContextGPT, Cognitiv’s advanced contextual targeting solution. By knowing where high performing audiences are most likely to be online, ContextGPT helps advertisers better understand their target audience and reach them in the appropriate contexts.