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Citi Ventures invests in Spinwheel’s credential-less technology that requires only two data fields – to provide real-time, verified consumer credit data to process payments as part existing workflow, via APIs

September 8, 2025 //  by Finnovate

Spinwheel, the agentic AI-powered credit data and payments platform, announced a strategic investment from Citi Ventures. The funding will support Spinwheel’s continued go-to-market growth, expand its agentic AI platform, and build out its data sets and product offerings. In addition, Citi Ventures will advise Spinwheel on product use cases that matter most to the largest financial institutions. “Spinwheel is rewiring how real-time credit data can be combined with payments infrastructure to manage consumer credit, and this aligns closely with Citi Ventures’ vision for the future of finance,” said Arvind Purushotham, Head of Citi Ventures. “We assessed the credit data landscape as part of our due diligence, and Spinwheel’s innovative platform is a leader in how U.S. consumer credit information is accessed and managed.” Spinwheel partners with lenders, marketplaces, personal financial management platforms, and other leading financial companies to provide real-time, verified consumer credit data to process payments as part of their clients’ existing workflow and operations via APIs. The company’s proprietary, credential-less technology requires only two data fields – phone number and date of birth – streamlining and simplifying user actions and delivering a more complete consumer credit profile.

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