Chipotle Mexican Grill will run a three-month program to give away more than $1 million in free burritos to its U.S. loyalty members. From June 1 to Aug. 31, 2025, Chipotle is offering a gamified promotion for members of its Chipotle Rewards loyalty program. Called “Summer of Extras,” it will let loyalty members earn extra points and exclusive badges for completing up to four milestones per month. Participating loyalty members will also be able to gain sweepstakes entries for a chance to receive free burritos for a year and a limited-edition stainless steel gift card. At the end of the summer, there will be one sweepstakes winner per state in the 48 states in which Chipotle operates, plus Washington D.C., for a total of 49 winners. Once Chipotle Rewards members opt into the “Summer of Extras” program in their account, they will unlock the seven-visit streak challenge described above. Milestones will reset at the beginning of each month, providing opportunities to earn extra benefits, extra points and extra free Chipotle. Participants are limited to two qualifying entrée purchases per day during Summer of Extras. Chipotle is further gamifying “Summer of Extras” with a dashboard that tracks Chipotle Rewards members’ performance against other users in their state based on transactions. Each week from June 1 through August 31, Chipotle Rewards members who have opted into the “Summer of Extras” program can enter the weekly drawings by making any in-restaurant or digital Chipotle entrée purchase or by submitting an online entry, during the applicable entry period for the weekly drawings.