Channel99, an AI-powered decision engine for B2B marketers, has joined the LinkedIn Marketing Partner Program for B2B Attribution & Analytics, introducing advanced attribution technology for LinkedIn’s paid and organic channels. This integration allows for the correct allocation of “clickless” engagement—previously lost in the “Direct” channel of web analytics—enabling better measurement of campaign ROI tied to pipeline influence. Early results indicate that user engagement attributed to social has increased by 2-4 times with LinkedIn’s Company Intelligence API integration. Existing customers can connect via Single Sign-On (SSO) and quickly start gaining comprehensive attribution insights. CMO of Inovalon, Nick Panayi, noted that this new visibility into social marketing ROI has led to a planned budget shift towards LinkedIn. Channel99 enhances B2B marketing attribution by incorporating view-through attribution, which tracks users who see ads or content before visiting the advertiser’s website. This feature supports a more reliable assessment of campaign effectiveness and allows for easier comparison of pipeline impact across various channels. Chris Golec, Founder & CEO of Channel99, highlighted that acknowledging view-through attribution can potentially enhance ROI metrics by up to 400%. He cautioned that neglecting this aspect would lead marketers to make poorly informed investment decisions, jeopardizing their pipeline targets. Companies can create a free account at www.channel99.com to connect multiple media channels, CRM systems, and intent providers in minutes. The platform also offers AI-driven dashboards for generating recommendations on campaign adjustments and facilitates data integration into customer data platforms (CDPs) and data warehouses.