Meta’s Threads has topped 400 million monthly active users (MAUs), Instagram head Adam Mosseri announced. The new milestone means that Threads was able to add 50 million monthly users in the past quarter. X, meanwhile, has north of 600 million monthly active users, according to previous statements made by its former CEO, Linda Yaccarino. Recent data from market intelligence provider Similarweb showed that Threads is nearing X’s daily app users on mobile devices. In June 2025, Threads’ mobile app for iOS and Android saw 115.1 million daily active users, marking a 127.8% increase compared to the previous year. On the other hand, X reached 132 million daily active users, reflecting a 15.2% year-over-year decline. However, Similarweb found that X’s worldwide daily web visits are well ahead of Threads, as the Elon Musk-owned social network saw 145.8 million average daily web visits worldwide in June, while Threads had just 6.9 million.
NEXA Mortgage partners with Tidalwave to bring Agentic AI platform to brokers including hallucination-free AI communication through mortgage contextualization technology and dual automated underwriting system (AUS) processing
NEXA Mortgage and Tidalwave announced a strategic partnership that will give NEXA’s 3,200 brokers access to Tidalwave’s agentic AI technology platform. Tidalwave’s SOLO platform offers comprehensive mortgage automation capabilities including intelligent lead qualification, automated document processing, real-time underwriting support, multilingual client communication, hallucination-free AI communication through patent-pending mortgage contextualization technology and dual automated underwriting system (AUS) processing, which simultaneously runs Fannie Mae’s DU and Freddie Mac’s LPA. Tidalwave integrates with Plaid, Argyle, Truv and ICE Mortgage Technology to automate income, employment and asset verification, reducing redundant paperwork and processes. As a result, Tidalwave said lenders have automated up to 70% of manual tasks, cut costs by as much as $1,500 per loan and freed loan officers from repetitive administrative work. “Our AI-powered platform allows brokers to perform one-touch underwriting checks, raising the bar for efficiency across the mortgage industry,” said Diane Yu, founder and CEO of Tidalwave. “NEXA’s forward thinking approach and dedication to innovation make them the ideal partner to pioneer this breakthrough technology.” The NEXA-Tidalwave partnership also enhances the borrower experience, Kortas said, with reduced application anxiety via agentic AI guidance, improved security through encrypted digital document storage, faster approval timelines through automated integration and a native mobile application providing real-time updates. NEXA is implementing Tidalwave’s SOLO through Bevri.ai, an independent AI solutions provider that partnered with Tidalwave to deliver comprehensive mortgage automation to the brokerage industry.
esbconnect Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email
Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email. Retargeting website visitors via email has long been proven to be effective. Using esbconnect’s GDPR-compliant database of 17 million opted-in UK email addresses, Optivo can match up to 20% of unknown visitors to real email records that are not in a brand’s CRM. Within minutes of a visit, matched users are enrolled into a compliant email journey, offering them a chance to subscribe and later to purchase. For those that choose to subscribe, they are immediately added into the brand’s CRM to nurture towards a conversion. esbconnect has already seen that between 40-70% of people who enter into this process convert to a subscriber, and the ROI is typically 2.6 times higher than a straight, purchase-led campaign. esbconnect estimates that Optivo will be able to match 20% of anonymous site visitors to an email address, much more efficiently and cost-effectively than retargeting ads on Meta or Google. This is the first GDPR-compliant service to launch in the UK. It enables brands to potentially retarget anyone who visits their site via email, not just the 10% of visitors who typically add to a cart, whether they complete the purchase or not. Email is extremely effective for retargeting, delivering the best ROI of any channel, according to the DMA. It typically delivers read rates in excess of 40% and an ROI of 4x, with some retail pilot test partners reporting 2.2x this figure.
Jack Henry launches “MyFinancialHealth” on its digital banking platform designed using a configurable free-to-premium model, allowing financial institutions to offer key features at no cost to users, with optional paid upgrades
Jack Henry has launched MyFinancialHealth, allowing over 1,000 banks and credit unions to embed a suite of financial health tools powered by Array. The platform offers a broader suite of embeddable tools, including credit monitoring, identity protection, online subscription management, and federal student loans. The platform is designed using a configurable free-to-premium model, allowing financial institutions to offer key features at no cost to users, with optional paid upgrades for enhanced control and protection. The platform is easily activated through a single configuration, eliminating APIs, onboarding burden, and custom development. The launch aligns with Jack Henry’s mission to deepen the connection between accountholders and their primary financial institutions, reducing financial fragmentation and improving digital engagement. Array reports that users visit its components an average of 2.2 times a month, with many opting for premium services.
Affirm expands BNPL access- integrates with popular point-of-sale hardware Stripe TerminaGoogle Chrome’s desktop browser autofill menu at checkout
Affirm is launching two integrations aimed at expanding its BNPL options across both online and in-person retail, deepening its ties with Google and Stripe. U.S. shoppers using Google Chrome’s desktop browser can now select Affirm directly from the browser’s autofill menu at checkout. The move builds on Affirm’s earlier integration with Google Pay and is designed to make installment payment plan use more frictionless. “By integrating Affirm with autofill on Chrome, we can deliver payment choice and flexibility seamlessly and at scale,” Vishal Kapoor, senior vice president of product at Affirm, said. The feature, which enables eligible consumers to choose biweekly or monthly payment plans on purchases between $35 and $30,000, requires no additional setup for merchants and will be activated automatically on select sites. Affirm announced it had become the first BNPL provider to integrate with popular point-of-sale hardware Stripe Terminal. Shoppers at participating stores will be able to scan a QR code at checkout to apply for financing, with repayment terms ranging from 30 days to 60 months. “Enabling Affirm through Stripe Terminal gives us a powerful new way to help merchants drive growth and meet customers where they are,” Wayne Pommen, chief revenue officer at Affirm, said.
McDonald’s, DoorDash enable customers to order McDelivery via mobile web or desktop without any app downloads, logins or accounts required
McDonald’s and DoorDash are rolling out a new online ordering experience in the United States, allowing customers to order McDelivery via mobile web or desktop without any app downloads, logins or accounts required. Orders are fulfilled by Dashers, offering a fast and reliable delivery experience. To order online, customers can now simply enter their address, select a drop-off option and place their order. The companies say the launch reflects both brands’ “shared commitment to digital innovation and broadening customer choice” by making delivery more convenient and more efficient. Shanna Prevé, VP of enterprise sales & business development at DoorDash. “This global partnership is powered by innovation – driving sales, simplifying operations, and elevating the customer experience.” “With millions of customers visiting McDonalds.com each month, this channel extends our reach, offering a seamless and convenient way to have their McDonald’s favorites delivered,” said Tim Snyder, head of delivery at McDonald’s USA. The launch also represents the latest milestone in McDonald’s and DoorDash’s global partnership, which now supports McDelivery in 29 countries.
Privy’s unified app merges visual marketing automation, omnichannel triggers, and intelligent targeting, enabling ecommerce brands to accelerate personalized growth and workflow efficiency
Privy, an ecommerce marketing platform, has released a new app experience that consolidates several major product enhancements over the past six months. The new features aim to help ecommerce brands grow faster by simplifying workflows, improving email and SMS performance, and personalizing the customer journey at scale. Privy Flows, a visual marketing automation platform, replaces the previous Privy Automations tool, allowing merchants to trigger emails and SMS based on customer actions like signups, cart abandonment, purchases, and fulfillment. Some of the highlights include: A new intuitive, visual Flows experience that lets you connect triggers, delays, conditions, and messages into seamless, automated customer journeys; Combine Email and SMS messages in the same Flow for truly personalized omnichannel marketing; Trigger Filters give you precise control over who enters a Flow, using conditions like segment membership, sign-up source, tags, purchase history, and more; Flows support conditional splits based on actions and properties like clicks, opens, opt-in method and source, segments, tags, and cart or product activity; Deep ecommerce integrations let you tap into product catalogs, order history, and on-site engagement. The new features include flexible email and SMS forms, custom form fields, battle-tested templates, and SMS & MMS Campaign Composer 2.0. Smart Triggers for popups and banners allow merchants to fine-tune message delivery. Privy users have seen a 15% increase in email conversions and a 20% increase in onsite signups. The updates aim to make it easier for merchants to achieve results.
Sprout Social’s upcoming features to include – TikTok Listening, Instagram Partnership Ads and Canva Publishing Integration
Sprout Social announced a new wave of features and partnerships designed to help brands lead in the Social Intelligence era. Sprout’s latest release will deliver powerful new TikTok Listening, expanded Bluesky publishing and reporting, alongside new creator collaboration tools, all built to turn every social interaction into insight, action, and measurable business impact. Sprout’s latest capabilities–spanning influencer marketing, publishing, listening, and analytics–give brands the tools to capture these moments, deepen customer relationships, and stay ahead in an increasingly dynamic, intelligence-driven market. New and upcoming capabilities include: Bluesky Publishing & Reporting: Post content, understand performance, and grow brand presence among interest-driven communities on this emerging network. TikTok Listening: Unlock deep insights into customer sentiment, brand perception, and trending moments on one of the world’s most influential social platforms. Instagram Partnership Ads and Influencer Marketing Workspaces: Streamline creator collaborations to amplify authentic reach and engagement. Adobe Express Publishing Integration: Direct publishing from Adobe Express to Sprout delivers higher quality creative and streamlined workflows for more effective campaigns. Canva Publishing Integration: Enables brands to export designed social posts directly from Canva to Sprout in one seamless flow, helping teams publish engaging visuals to social media faster. Salesforce Digital Engagement Integration: Enhance customer service across digital messaging channels, voice, and social—all in one workspace with Sprout’s recently announced, upcoming integration. LinkedIn Personal Profile Metrics and Document Publishing: Increase engagement and run more effective strategies for executive thought leadership.
C3 AI’s agentic tech can be embedded into any company’s website, and the solution enables an intuitive, interactive, and conversational web experience for visitors; . visitors can quickly find exactly what they need — just by asking for it
C3 AI announced C3 Agentic AI Websites, a breakthrough new product that transforms any website into an intelligent, conversational platform — now live on C3 AI’s website and available to deploy for any business. C3 Agentic AI Websites can be embedded into any company’s website, and the solution enables an intuitive, interactive, and conversational web experience for visitors. With C3 Agentic AI Websites, visitors can quickly find exactly what they need — just by asking for it. Powered by proprietary content parsing and a robust generative AI architecture, the product facilitates optimized customer journeys, accelerating engagement and conversion. Instead of navigating through multiple pages, website visitors can simply ask any question about a company and get an instant answer. Key benefits of C3 Agentic AI Websites include: Delivers Instant, Helpful Answers: Empower visitors with fast, high-quality responses to questions about your company, products, services, and more — with no navigation required. Drives Engagement, Accelerates Conversion: Encourages deeper engagement and conversation by guiding each visitor to the most relevant next step using tailored calls-to-action embedded directly in the response flow. Creates Personalized and Curated Experiences: Shapes each user journey with intelligent, conversational exchanges that adapt in real time. Makes Content Easy to Find: Makes your entire content library — including web pages, multimedia and videos, PDFs, webinars, and more — extremely discoverable. Ensures Brand Consistency: Maintains your organization’s tone, messaging, and visual style across every interaction, delivering responses that feel cohesive and on-brand.
eBay launches AI-driven messaging assistant, inventory mapping API, and in-thread offer negotiation, while integrating open banking for personalized seller capital financing and faster, data-driven loan approvals
EBay unveiled more seller tools and an open banking-powered financing solution for sellers. The new tools for U.S. sellers include an artificial intelligence assistant for messaging that uses information in the seller’s listing description and order details to draft suggested replies to buyers’ questions about items or shipping, and an Inventory Mapping API that uses AI to generate optimized title and descriptions for the seller’s items. Other new tools include an Offers in Messaging feature that lets buyers and sellers negotiate offers within the messaging thread; a “Your cost” field in the listing flow that helps sellers price their inventory; additional item not received (INR) protections; and automated feedback that ensure positive feedback for sellers who use a tracked service, deliver on time and have no issues. “Every day, we’re focused on accelerating innovation, using AI to make selling smarter, faster and more efficient, while keeping our community’s voice at the center of all that we do,” eBay said. EBay’s integration of open banking into its Seller Capital program will make it easier for sellers to access working capital. When a seller chooses to share real-time cash flow, account balances from outside eBay and other financial data, eBay’s Seller Capital lending partners will gain a more comprehensive view of the seller’s business and make more informed lending decisions.