Chipotle Mexican Grill is offering the Chipotle IQ trivia game to members of the Chipotle Rewards loyalty program in the U.S. and Canada beginning Tuesday, Aug. 12, 2025. This will mark the sixth time Chipotle has run the promotion, which debuted in 2020. Chipotle IQ tests customer knowledge on company information such as its food offerings, as well as its sourcing and sustainability efforts. Prizes include a buy-one-get-one (BOGO) free entrée code, food offers, or additional Chipotle Rewards points. 2025 is the first year customers can play to win multiple food prizes. The first 10,000 Chipotle IQ players to score a five out of five each hour will win free Chipotle. Each hour, there will be 6,000 BOGO entrée offers, 2,000 free Adobo Ranch offers and 2,000 free Queso Blanco offers. Users who score a four out of five will earn 25 Chipotle Rewards points, while available. Customers who get a perfect score but do not win a food prize will receive the bonus points reward, while available. Up to 300,000 Chipotle Rewards points are available each day of the contest. Players can win up to three prizes across both weeks of gameplay, including one BOGO offer, one side and 25 rewards points. Participants will answer multiple-choice, true or false and short-answer questions. Chipotle IQ can be played online once per day. Concurrently, from now through Sunday, Aug. 31, Chipotle Rewards members who also opt in to the summerlong “Summer of Extras” promotion can earn extra points, exclusive badges and more for completing milestones each month. A dashboard tracks members’ performance against other users in their state based on transactions.
Crocs goes experiential with new ‘Icon’ store concept- shoppers can personalize their purchases with Crocs’ signature Jibbitz charms which are featured at two customization counters
Crocs has unveiled a new store concept that features immersive storytelling and its largest personalization experience to date. Located in Manhattan’s SoHo neighborhood, the 4,000-sq.-ft. outpost spans an entire city block. It offers the complete core Crocs shoe line and accessories such as bags, backpacks and keychains, along with a dedicated assortment of elevated Crocs EXP products. Shoppers can personalize their purchases with Crocs’ signature Jibbitz charms (including New York City-exclusive ones), which are featured at two customization counters. The charms can also be purchased at a New York City-styled “bodega” that spotlights higher-end items. The comfort footwear brand also plans to host special events at the store. “Our store in SoHo will be the first of our new tier of Icon stores that we’ll be opening in key cities around the world,” the company stated. “The store is designed to be a destination that merges community connection, creativity and commerce within an immersive environment that feels distinctly New York and uniquely Crocs.” Crocs brand president Anne Mehlman described the SoHo store as a “test-and-learn” door, with the learnings used to guide future Icon locations, and also how to how best to use the format to create experiential moments with customers. The new concept allows consumers to “physically touch and feel the product, and then have the experience of coming in the store and picking out the Jibbitz [charms] that are unique to them and putting them on their shoes.”
Sheetz convenience chain rolls out half-price crypto payments in a daily promotion, eyeing cost savings and customer loyalty
Sheetz, the $6.2 billion U.S. convenience store and gas station chain with more than 700 locations, is taking a bold step into digital payments. The company has launched a daily promotion offering customers 50% off purchases when they pay with Bitcoin or select cryptocurrencies. By settling transactions directly in crypto, the company says it can cut payment processing fees by up to half – a shift that could meaningfully boost margins in a competitive retail market. For consumers, the immediate reward is clear: a steep discount at checkout. For retailers, the upside includes lower transaction costs and faster settlements compared to card networks. Payments analysts believe that if Sheetz’s experiment succeeds, it could encourage other grocery and dining chains to follow suit within a few years. By tying aggressive promotions to blockchain-based payments, Sheetz is positioning itself as more than just a fuel-and-snacks stop. It’s also staking a claim as a pioneer in mainstream crypto adoption — using digital assets not only to meet future payment trends, but to improve the bottom line today.
Meta’s new Brand Rights Protection features allow brands to report suspected scam ads at scale and even to request action on ads that don’t explicitly use their IP
Meta’s adding some new elements to its Brand Rights Protection system, which will give IP holders more capacity to report violations, as well as related concerns within their niche, helping Meta refine and improve its enforcement measures. First off, after beta testing it for a few months, Meta’s now going live with its expanded reporting functionality, which enables all businesses that are enrolled in Brand Rights Protection to report suspected scam ads at scale. And interestingly, Meta will also now enable brands to request action on ads that don’t explicitly use their IP, via a new “Other” category. As per Meta, brands can also use this to request action on: “Ads that promote products, services, schemes or offers using deceptive or misleading practices, including those suspected to scam people out of money or personal information, and otherwise do not involve a rights holder’s intellectual property.” Meta’s also redesigned its takedown request experience, with fewer steps required to lodge a concern, while it’s also added new search options within the “Reports” tab to make it easier to find info on your reports. The platform also now includes AI image matching, based on reference images of your products, to detect potential concerns across its apps, and as Meta looks to incorporate more shopping-focused elements, this is an important consideration, giving rights holders peace of mind in ensuring that they have some form of recourse to protect themselves.
Zodia Custody will integrate post-trade infrastructure provider Membrane Labs ’s loan management infrastructure to underpin collateral management for digital assets
Digital assets platform Zodia Custody will integrate post-trade infrastructure provider Membrane Labs ’s loan management infrastructure to underpin and automate key aspects of its collateral management workflows. Membrane’s loan management infrastructure supports the full lifecycle of institutional lending transactions – from origination to repayment – while enabling real-time risk visibility, reconciliation, and counterparty coordination. By adopting Membrane’s infrastructure, Zodia Custody enhances its ability to offer clients an integrated, enterprise-grade financing solution across digital assets. This collaboration brings together two institutional pillars: Zodia’s trusted custody framework and Membrane’s specialized loan lifecycle infrastructure. The result is purpose-built infrastructure that simplifies complexity and strengthens operational readiness for institutions engaged in digital asset financing. “Institutional finance is built on robust, reliable infrastructure,” said Steven Taylor, Head of Collateral Solutions & Strategic Product Development at Zodia Custody. “The partnership with Membrane gives our clients the confidence and efficiency they expect, combining secure custody with sophisticated collateral management automation.”
Digital asset lender Teller launches perpetual, no‑liquidation loans- enables perpetual loans without liquidations- borrowers maintain access to capital as long as they meet periodic interest payments or rollover checkpoints
Teller, a decentralized lending protocol, has launched a new borrowing and lending primitive that enables perpetual loans without liquidations. By removing price-based liquidation triggers, Teller allows users to maintain their positions through market swings instead of being forced to sell at the worst possible time. Teller allows users to borrow against digital assets without the threat of price-based liquidation. Instead of selling collateral when prices drop, Teller loans are structured around flexible, perpetual terms. Borrowers maintain access to capital as long as they meet periodic interest payments or rollover checkpoints. That means no forced selling and no liquidations triggered by price volatility, giving users greater peace of mind during unpredictable market conditions. Borrowers can access liquidity against a wide range of digital assets, from large caps like Bitcoin and Ethereum to long-tail, community-driven tokens such as $SPX, $PEPE, and $DOGE, without having to sell their spot. Loans can be rolled over indefinitely by paying only the interest due at the time. If the collateral’s value remains stable, no additional collateral is required; the position is automatically refinanced via a flash-loan mechanism. If the value has dropped, users can simply top up the collateral to restore the minimum ratio—no need to repay the principal. This structure allows users to borrow with confidence, even during extreme volatility or short-term dips. On the lending side, Teller offers single-sided exposure with compounding yield. Lenders deposit assets like Bitcoin or stablecoins into isolated lending pools and earn interest directly from borrower repayments. There’s no impermanent loss, no multi-asset exposure, and no need to manage paired positions. Risk is isolated and transparent, tied only to the collateral asset within each pool.
Fanatics new loyalty program enables use of FanCash enterprise-wide placing users in five different tiers based on their FanCash earnings and frequency of activity
Fanatics has officially launched its new, enterprise-wide loyalty program, Fanatics ONE. As the company’s first cross-business loyalty program, Fanatics ONE offers a truly unique selection of rewards and experiences, including fan apparel, trading cards and collectibles, online sports betting and casino rewards, and access to unforgettable events. A key component of the Fanatics ONE experience is FanCash, the currency of sport, now more powerful than ever. Informed by fan feedback, the program expands on how FanCash can be redeemed, giving members access to an unmatched catalog of rewards, including apparel and exclusive shopping experiences, tickets, live card breaks and fixed-price trading card purchases on Fanatics Collect, bonus bets and casino credits, and much more. Eligible fans with a preexisting Fanatics account are automatically enrolled in the Fanatics ONE program as members, with the initial migration completed earlier this summer. As members engage, they also earn tier points that help them climb the ladder to new benefits. Members can achieve five different tiers based on their FanCash earnings and frequency of activity, activating a variety of exclusive rewards and benefits. The tiers include: ONEmember, ONEmember pro, ONEgold, ONEplatinum, and ONEblack. The entry level membership (ONEmember) includes 5% FanCash back on all purchases on the Fanatics App and up to 10% FanCash earned on all bets (win or lose) placed within Fanatics Sportsbook, free shipping and returns, and access to the most coveted product drops. Members can also participate in free-to-play games, contests and sweepstakes, with chances to win epic sports experiences, like a trip to an upcoming NFL Game in London.
Psyloom simulation solution allows developers to test their AI agents against psychologically-consistent digital personas simulating the human psyche rather than just mimic its language
Psyloom, a deep-tech company, has launched its private beta for a Generative Persona API. The platform introduces a “Personality Layer” for AI, enabling developers to create stable, predictable, and scientifically-grounded personalities. Traditional psychological models used in AI, such as the “Big Five,” are designed for human interpretation and rely on simplified, language-based concepts. Psyloom aims to build a house on a foundation of computable and predictive AI, allowing developers to simulate the human psyche rather than just mimic its language. The core technology is a proprietary model of the human psyche derived from cognitive science. It is engineered to be integrated as a foundational layer into any LLM or agentic system, allowing it to: Model Digital Personas: Create rich, formalized user profiles from any text description, endowed with their own motivations, preferences, and behavioral logic; Simulate and Interact: Allow developers to test their AI agents against these psychologically-consistent digital personas in a secure sandbox environment. Predict Behavior: Forecast how a specific personality type will react in situations involving choice, pressure, or conflict, enabling the creation of truly adaptive systems.
Profound’s platform lets companies see exactly how they appear across AI assistants, create the right content to improve visibility, and deploy AI marketing agents
The traffic, backlinks and click-throughs that shaped traditional SEO carry less weight. For companies, this is a new competitive arena, and it demands new tools to measure and improve how they appear where buying decisions are now being made. Profound’s platform lets companies see exactly how they appear across AI assistants, create the right content to improve visibility, and deploy AI marketing agents that give one marketer the power of an entire agency. From monitoring and analytics to creating content and executing campaigns, Profound is building the marketing command center for the AI era. Co-founders James Cadwallader, Dylan Babbs, and the team have launched a broad set of products, gained traction in every major sector, and become the leader of this emerging category with customers including Fortune 10 companies, Ramp, U.S. Bank, Indeed, MongoDB, DocuSign, Chime, Clay and Plaid. Customers have reported transformative results; Ramp, for example, saw a 7x increase in AI brand visibility for their accounts payable product. As search shifts from blue links to direct AI answers, every company will need Profound to remain competitive.
ZBD enables embedded in-game rewards for mobile titles that will allow players earn real money within games to drive longer, more profitable play and deliver triple-digit retention
Fintech company ZBD has partnered with TapNation and Fumb Games to launch embedded in-game rewards for mobile titles. ZBD said embedded rewards will allow players earn real money within games to drive longer, more profitable play and deliver triple-digit retention gains. The feature is already being used in games like TapNation’s Idle Bank with ZBD’s SDK embedding rewards into gameplay. The company claims the approach overcomes limits of rewards apps, which only benefit users from specific sources and mainly suit IAP-monetised games. Real money in-game rewards are powered by the Bitcoin Lightning Network for global transactions, though developers can brand them however they choose. The new SDK also streamlines setup to allow games to launch custom real-money rewards. ZBD chief strategy officer Ben Cousens said, “With embedded rewards, we’re unlocking that potential beyond the constraints of rewarded UA channels. We’re using real-money payments to make a game more worth playing. And removing all the complexity that usually comes with payments to create a solution tailor-made for mobile game studios.”