Walgreens is providing participants in its retail media network with faster, more transparent access to first-party data and analytics through a partnership with data collaboration platform LiveRamp. Walgreens seeks to enhance measurement of first-party data (information it directly collects from customers) across all advertising channels, including programmatic, connected TV, social, search, and buy- and sell-side platforms. In addition, using the LiveRamp data “clean room,” Walgreens can enable advertisers to conduct granular campaign measurement across offsite publishers and walled gardens (closed networks such as Google). Walgreens intends to improve WAG’s personalization capabilities, provide advertisers access to data at scale, and deliver real-time campaign performance insights. Expected benefits include: Expanded collaboration based on Walgreens’ national customer base; Self-service access to syndicated and custom audience creation for more personalized targeting across the customer journey, using Walgreens’ data combined with brands’ desired media channels; Activation at greater speed and scale across programmatic, walled garden, connected TV, social, search, and buy- and sell-side platforms; Consolidated measurement to optimize the performance of managed and self-service campaigns with more accurate and granular insights; Enhanced interoperability, flexibility, and data governance to minimize the movement of data while collaborating with partners.
DoubleVerify unveils new partnership to authenticate Lyft ads for viewability, fraud verification, in-geo alignment and attention measurement
DoubleVerify announced a partnership with Lyft. The partnership will leverage DV’s media verification capabilities across Lyft’s advertising platform, giving brands greater transparency and confidence in their campaigns. Through the Open Measurement SDK, DV provides brands full transparency into the quality of ad campaigns across Lyft ads in North America. With this release, advertisers will benefit from DV’s key post-bid measurement capabilities, including: Viewability Authentication: DV provides comprehensive viewability measurement, offering clarity into whether an ad has the opportunity to be seen and shedding light on its impact. Fraud Verification: For advertising to perform, it must be seen by a real human being. DV identifies and helps to protect advertisers against fraud and invalid traffic (“IVT”) – from hijacked devices to bot manipulation. In-Geo Alignment: Ensure that your ads appear in the intended geographic location. Attention Measurement: DV Authentic Attention® provides near real-time data — from the impact of an ad’s presentation to key dimensions of consumer engagement –– empowering brands to evaluate the effectiveness of their advertising. Brands can access measurement data and insights through DV Pinnacle®, DoubleVerify’s unified service and analytics reporting platform, to monitor the quality of their Lyft ads campaigns.
Talkdesk introduces a new ”operating system for customer experience”—built on multi-agent AI orchestration and Data Cloud, that unifies structured and unstructured data across every customer interaction, channel, and system of record
Talkdesk upended the customer experience (CX) market with the launch of Customer Experience Automation (CXA)—a new software category and platform purpose-built to automate the full complexity of modern customer journeys. The Talkdesk CXA platform introduces a new operating system for customer experience—built on multi-agent AI orchestration and fueled by the Talkdesk Data Cloud, which unifies structured and unstructured data across every customer interaction, channel, and system of record. By turning transcripts, call recordings, messages, and case notes (combined with customer data points from multiple CRMs and specialized systems) into actionable knowledge, the Data Cloud gives AI agents the context they need to solve real business problems intelligently, autonomously, and at scale. Talkdesk CXA deploys a network of specialized AI agents—each with a clear role, shared context, and the ability to collaborate in real time. This makes it possible to automate complex, cross-functional processes that span the front and back offices with precision, speed, and adaptability. Talkdesk CXA is also built for speed. With preconfigured use cases, low- and no-code tooling, and both industry-specialized and general-purpose AI agents, organizations can go live fast and start seeing value quickly. A unique differentiator of the platform is the AI Gateway that enables Talkdesk CXA to sit on top of any third-party contact center, whether on-premises or cloud-based. This allows businesses to seamlessly integrate Talkdesk AI-driven solutions.
Luxury resale model melds Rebag’s inspection and verification process with Amazon’s shopping experience and fast shippinge
Rebag is offering a curated assortment of nearly 30,000 pre-owned luxury items, including designer handbags, jewelry and watches, in collaboration with the Luxury Stores at Amazon online store. The collection will include brands such as Hermès, Louis Vuitton, Rolex and Cartier, offered with Amazon’s shopping experience and fast shipping and Rebag’s inspection and verification process. Charles Gorra, CEO & founder of Rebag. “This collaboration enables us to connect with a broader audience and meet the growing demand for sustainable luxury fashion in a way that’s convenient and trustworthy.” Rebag has been launching a variety of new partnerships in the past year, including a collection available on Walmart Marketplace and an initiative that made a curated selection of more than 2,500 designer handbags, watches and jewelry available on Bloomingdales.com. In addition, more than 500 items will be featured in five select Bloomingdale’s stores. Rebag has also entered a partnership with online resale platform ThredUp that allows customers to sell items via ThredUp for Rebag shopping credit and also enables ThredUp customers to shop select Rebag inventory directly on the ThredUp site.
Applicant trust platform Snappt offers automated, reliable verification of an applicant’s rent payment history delivering 25x more coverage than credit bureaus and over 80% verification success
Snappt, a leading platform for applicant trust in multifamily housing, has announced the addition of Verification of Rent (VOR) powered by Trigo. The platform also includes enhanced Verification of Assets (VOA) and bank account linking, supported by a new partnership with Mastercard’s open banking platform, Finicity. VOR enables property managers to automatically and accurately verify applicant rental payment history, eliminating the need for manual outreach to landlords. With less than 5% of rental history available through traditional credit reporting, VOR delivers 25x more coverage than credit bureaus and achieves over 80% verification success. Key features of Snappt’s Applicant Trust Platform: Verification of Rent (VOR): Automated, reliable verification of an applicant’s rent payment history. Bank Account Linking: Reduce friction for applicants by offering the option of instant verification and speed up application processing. Verification of Assets (VOA): Approve creditworthy applicants with significant assets who may not meet traditional income requirements, directly improving occupancy rates and NOI. Industry-Leading Fraud Detection: Snappt’s proven AI-driven detection technology and fraud forensics team have analyzed over 13 million documents, ensuring accurate results. Connected Payroll: Direct integration with 90% of US payroll providers instantly verifies income and employment status in real-time. ID Verification: Best-in-class biometric technology, complete with 30+ checks on an ID and the ability to scan 4,600+ global ID types.
Autobook integrates Fundbox’s embedded capital infrastructure tech into its platform to enable small business owners to apply for and access funds without ever leaving their banking app
Autobook has launched Autobooks Capital, powered by Fundbox, the embedded capital infrastructure for small businesses. This new offering adds fast, flexible funding directly within the Autobooks platform—no redirects, no extra accounts—just seamless access to capital where businesses already manage their finances. By layering in embedded capital infrastructure from Fundbox, financial institutions can offer small businesses a seamless way to access working capital, right when and where it’s needed. Because Autobooks Capital is embedded directly within digital banking, small business owners can apply for and access funds without ever leaving their banking app. This direct-to-account experience simplifies cash flow management and reinforces the financial institution’s position as the primary operating hub for small businesses. Fully integrated into the Autobooks platform, Autobooks Capital offers fast underwriting, competitive rates, and flexible repayment options—allowing businesses to apply for and receive funding without ever leaving the platform. Whether it’s restocking inventory, expanding operations, or navigating cash flow challenges, capital is now just a few clicks away. Autobooks Capital compliments traditional lending programs by giving business owners convenient access to short-term working capital for everyday needs. This enables financial institutions to better retain primacy of the customer relationship and compete more effectively with online lending providers — delivering modern capital access without pushing business customers to third-party platforms.
We-Connect’s solution enables SaaS platforms to securely integrate advanced LinkedIn automation directly into their software
We-Connect has launched the We-Link API, a unique solution for SaaS platforms to integrate advanced LinkedIn automation directly into their software. This allows vendors to offer additional services and a built-in LinkedIn outreach solution, transforming the way SaaS platforms approach LinkedIn automation. Key features of We-Link API include: Comprehensive LinkedIn automation in your solution: Enable users to send connection requests, manage messaging, schedule follow-ups, and engage seamlessly with leads—all within your existing product. Enterprise-level security: Features like IP whitelisting and user activity randomization ensure LinkedIn compliance and protect users’ accounts. Comprehensive admin panel: Vendors can monitor, manage, and customize API usage with a user-friendly admin interface.
Adobe’s agentic Brand Concierge, is is designed to guide users through personalized journeys, helping them find what they need with minimal friction
AI is playing an increasingly central role in shaping how companies engage with customers, but many of the most impactful innovations are designed to operate quietly in the background, according to executives from Louis Vuitton, Verizon and Adobe. For Louis Vuitton, the use of AI in stores is focused on supporting client advisors — representatives that engage with, sell to and develop relationships with customers. Laura Krittian, the luxury brand’s vice president of global retail excellence and development, said AI helps advisors identify which clients to contact, what to say and when to reach out. The French retailer is piloting a program that uses generative AI to create bespoke “thank you” messages with a tone tailored to each client’s preferences and profile while staying true to the Louis Vuitton brand and culture. Verizon Chief Digital Officer Kris Narayanan said the telecom giant is investing in AI-driven tools that empower service and sales reps by streamlining workflows and making relevant customer insights available in real time. For instance, Verizon now uses sentiment analysis — drawing on data from calls and digital interactions — to display red, yellow or green indicators of a customer’s emotional state. This helps reps adjust their approach and avoid missteps. Verizon, meanwhile, focuses on reducing cognitive load and designing tools that are easy to adopt without extensive training. Narayanan said Verizon is testing systems that allow customers to manage tasks like billing and account changes through simple voice or search commands — and eventually, AI agents may be able to anticipate and act on customer needs without explicit prompts. At Adobe, AI is being used to dramatically accelerate the pace of marketing campaigns and personalize customer journeys. Rachel Thornton, CMO of Adobe’s enterprise division, described how AI tools embedded in Adobe products allow marketers to conduct segmentation, testing and content generation in days rather than weeks. Adobe’s agentic AI platform, Brand Concierge, is another example of how companies are aiming to make digital interactions more conversational and tailored. Modeled after a luxury hotel concierge, the AI assistant is designed to guide users through personalized journeys, helping them find what they need with minimal friction.
Lily AI’s solution audits each SKU and delivers enriched data fields, optimized alt-text and on-page content for every product creating AI-ready structured data to boost discoverability within AI-driven search platforms
Lily AI has launched a new solution designed to empower marketers to enhance their product content for optimal visibility and discoverability within traditional Search Engine Optimization (SEO) and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) contexts. The introduction of new content optimization capabilities ensures products are not only found in Google search but also deeply understood by modern search engines such as Gemini, ChatGPT, Claude, and Perplexity, driving unprecedented eCommerce performance. Lily AI’s new offering addresses the challenge of “Being Found to Be Sold” by leveraging its proprietary AI and deep understanding of product data assets and consumer intent. The solution automatically enriches, standardizes, and optimizes product content across ecommerce websites, ensuring product listings are not only comprehensive but also precisely aligned with how consumers search and how AI interprets product information for personalized recommendations, conversational commerce, and relevant search results. Key features and benefits include: AI-Ready Structured Data; Full-Funnel Query Intelligence & Bulk Content Refresh; and Shopper-Friendly Language.
EV carmaker Rivian’s retail store doubles down as a boutique, offering collective experience that blends reading, craft and play, and outdoor mini-adventure with shopping
Rivian, the electric car maker opened its first reimagined retail space in New York City’s Meatpacking District, transforming a street-level space into a boutique with the feel of a reading room and a play space, for kids and adults alike. Buyers can shop for a car, immerse in the Rivian lifestyle or just browse the brand and become more familiar with it. Rivian brought a new approach to the showroom idea from the very beginning, starting with its flagship space in Venice, California, as well a repurposing a theater in Laguna Beach, California and a gas station near Yosemite. Originally, Rivian showrooms, with the R1S and R1T center stage, allowed customers to explore the vehicles, accessories, merchandise and related lifestyle elements in a leisurely way. So the company took a new approach to how its spaces would embody that mission and redesigned a new flagship, the Rivian Space in NYC. In addition to books and guides intended to inspire journeys, Rivian Space is filled with experts, videos and information on making those trips happen in an EV, from how and where to charge to trip planing, itineraries with embedded charge stops and insights into Rivian’s proprietary charge network, which is focused on parks and popular outdoor destinations. Guests can sign up for a test drive that is more like a mini-adventure. The idea is to get the full feel of driving a Rivian R1T or R1S, through the city and into nature, to develop confidence driving an electric car and to experience how Rivian frames the world a bit differently. Buyers can explore new accessories for off-roading, or simply find branded gifts like shirts and hats. Through panel discussions and events everyone can learn more about local destinations, sustainability efforts or simply, get up to speed on new innovations from Rivian’s engineers.