Behavior-tracking software firm Amplitude Inc. has acquired Kraftful Inc., a “Voice of Customer” startup. Kraftful offers a product research and insights platform that uses artificial intelligence to help product teams deeply understand and act on user feedback at scale. The company offers a centralized system that ingests user input from dozens of channels, into a unified, searchable space, rather than relying on manual analysis of disparate data sources. The platform allows teams to spend less time sorting through feedback and more time building what users actually need. The company also offers built-in hallucination detection to improve trust in AI-generated outputs, offering product managers a clear and reliable understanding of how users are experiencing their products. Along with passive analysis, Kraftful also allows teams to gather insights with AI-generated surveys and live conversational interviews. The tools personalize questions in real time, adapting based on previous responses to uncover deeper motivations and unmet needs. Surveys can be launched based on topics drawn from existing feedback or on entirely new initiatives, making it easy to test concepts, prioritize features and validate ideas at scale. Amplitude plans to integrate Kraftful’s capabilities as a native part of its platform, giving teams a faster way to turn customer input into better products. With these new capabilities, Amplitude customers will be able to see the full picture of what customers are doing and saying.
Everyday essentials and groceries score with Prime Day shoppers- household essentials segment was tied for the top category with apparel and shoes, with 30% of Prime users buying those kinds of items; health and wellness and beauty and cosmetics were other top categories for Prime Day 2025
Numerator published early results from the first two days of this year’s extended Prime Day promotion, indicating that shoppers are interested in scoring savings on items for their home and pantry. Four of the top five items sold on July 8 and 9 were household or grocery products. The household essentials segment was tied for the top category with apparel and shoes, with 30% of Prime users buying those kinds of items. Health and wellness and beauty and cosmetics were other top categories for Prime Day 2025. Groceries also fared well, at least during the upfront part of the promotion. 15% of Prime customers ordered groceries during the first days of the event, more than toys and video games (12%), office/school supplies (11%), small appliances (10%) and books, videos and media (10%). Also reflecting shoppers’ value-centric mindsets is Numerator’s finding that the average Prime Day spend per order is $57.12. 35% of orders were placed for $20 or less. 57% of Prime Day shoppers compared Amazon’s prices to other retailers before buying something. 69% checked prices at Walmart, 46% compared prices to Target, 29% compared prices to club retailers like Sam’s Club or Costco and19% compared prices to traditional grocery stores.
Mirriad to combine its visual quality, access to premium CTV content, and its control tools for content-owners with Rembrand’s AI-powered virtual placement software to enable brands to enhance attention and resonance to break through clutter
Rembrand and Mirriad, a virtual placement company, have formed a strategic joint venture for virtual product placement in the U.S. market. Brands will now have unparalleled opportunities to engage audiences and capture cultural moments as a tool to break through clutter and gain the attention of their audience. The joint venture will leverage Mirriad’s established expertise in virtual placement including: its visual quality, its incredible access to premium CTV content, and its sophisticated control tools for content-owners. This will be combined with Rembrand’s pioneering AI-powered virtual placement software, which enables significantly faster turnaround times while maintaining premium placement quality. The result is a cutting-edge solution designed to enhance brand attention and resonance in an increasingly competitive media landscape. The combination enables brands to connect with audiences inside, around, and beyond content like never before, whether via long-form storytelling or high-performance creator campaigns. The new joint venture will manage all U.S. publisher and brand relationships for virtual product placement, ensuring uninterrupted service and expanded opportunities for existing and new clients. The existing supply and demand team for Mirriad US will continue in their roles within the new venture, enabling all U.S. supply relationships to continue uninterrupted. Existing contracts, work, and payments will continue to operate through Mirriad US, per previous agreements.
Image and video API platform ImageKit’s new AI generative fill intelligently extends any image to a new width or height by painting missing pixels contextually, with the added flexibility to control what gets filled
ImageKit, a unified image and video API platform with integrated digital asset management (DAM), has expanded its AI-powered image editing capabilities, equipping businesses to streamline repetitive design tasks, reduce production costs, and speed up product time-to-market. Powered by simple URL-based transformation parameters, these enhancements bring scalable automation, intuitive workflows for developers and designers, and real-time delivery of brand-consistent visuals. A standout feature in this release is AI generative fill, which intelligently extends any image to a new width or height by painting missing pixels contextually, with the added flexibility to control what gets filled. Whether transforming a vertical product shot into a panoramic hero banner or adapting visuals for multiple screen sizes, generative fill replaces traditional reshoots and redesigns with intelligent automation, cutting both time and costs. AI background change makes it possible to instantly replace an image’s background. ImageKit’s AI composes different scenes behind the subject with photo-realistic precision. ImageKit also introduces AI background removal with realistic shadow generation, using advanced AI models to isolate subjects and apply natural drop shadows.
CallRail’s AI-powered feature automatically tags calls that convert into appointments and integrates the outcomes back into ad platforms to generate higher quality leads
CallRail, the engagement platform, has launched conversion signals, a new AI-powered capability that automatically tags calls that convert into appointments so marketers can identify and replicate the best leads. Based on appointment outcomes (e.g. booked, not booked, or requested), these signals can then be integrated back into Google Ads to generate higher quality leads. With conversion signals, conversational AI automatically detects when a lead is requesting or booking an appointment directly within their trusted attribution platform, connecting all of their lead source data to conversions and ultimately to ad platforms. Marketers can better understand the outcomes of calls with leads, allowing them to make insights actionable to optimize marketing efforts. CallRail CMO Laura Beussman said “The conversion insights feed into Google Ads campaigns, optimizing marketing investments and improving ROI with new levels of efficiency and accuracy.” By leveraging conversion signals, users will be able to: Eliminate manual identification of which leads convert: Automatically identify which leads turn into appointments without having to manually review conversation content. Gain automatic insights into what activities drive conversions: Easily pinpoint which sources and keywords drove the most appointments. Data-backed campaign optimization: Integrate the insights from reports into Google Ads to optimize campaigns to deliver more high-value, likely to convert leads. This not only saves marketers time spent qualifying leads, but decreases wasted ad spend.
Fyllo’s NLP-powered, privacy-first audience intelligence platform for regulated industries optimizes campaigns for hard-to-reach and sensitive segments with access to more than 1B stable user profiles enriched with 50K–70K behavioral and contextual attributes
Fyllo has announced its relaunch, following the purchase of its media solutions business arm from Samba TV— reclaiming its spot as the go-to data and advertising partner for regulated industries. The move brings Fyllo back to its roots, applying deep expertise in media execution and data targeting to help brands in healthcare, finance, and politics run compliant, high-performing digital campaigns. Now independently operating, Fyllo delivers smarter digital campaigns powered by Proteus, its data platform, enabling clients to compliantly reach hard-to-target audiences with speed, precision, and measurable results. Proteus is Fyllo’s exclusive audience intelligence platform, powered by industry leading natural language processing technology and is customized to meet the needs of regulated advertisers and brands across all verticals. Fyllo is uniquely positioned to support advertisers through a combination of deep category expertise, privacy-first technology, and strategic execution. Key differentiators include: Purpose-built for regulated industries, where compliance, data scarcity, and precision are core obstacles. Deep vertical expertise in sectors like healthcare, finance, and politics—underpinned by leadership with hands-on regulatory and legal experience across these industries. Human-led strategic execution, offering tailored guidance and campaign support—not just a self-serve platform—with built-in compliance DNA shaped by leadership experienced in navigating regulatory complexity across finance and adtech. Proven audience performance powered by industry leading data modeling optimized for hard-to-reach and sensitive segments. Robust identity and intent data: Access to more than 1B stable user profiles enriched with 50K–70K behavioral and contextual attributes. Creative services built for regulated messaging—balancing compliance with engaging, high-impact formats.
Skyfire’s platform enables AI agents to navigate the digital economy on their own including signing up for accounts, logging in and paying, using their own identity and credentials and the ability to handle microtransactions below $5 in value
Skyfire has launched Agent Checkout, a new protocol that gives artificial intelligence (AI) agents the power to navigate the digital economy on their own — including signing up for accounts, logging in and paying, without human help. Unlike other AI agents that perform transactions on behalf of humans, these AI agents act as if they were the human users themselves. With Skyfire’s Agent Checkout, the user instructs the agent, such as on budgets and approved shopping websites, and the agent does the rest autonomously. This includes creating an account, verifying an email, adding credit card information and making a purchase. Skyfire also gives the AI agent its own identity and credentials, so when it transacts, the system treats it just like it would any human user. Built on top of a new open standard called KYAPay — or Know Your Agent Pay — the platform can even handle microtransactions below $5 in value. “The KYA protocol really is about opening up our product so that anybody can adopt it,” said Amir Sarhangi, CEO and co-founder of Skyfire. “It allows for coordination across many different sectors.” Agent Checkout also introduces controls to manage the risk of giving agents spending authority. He does see a near-term opportunity for Agent Checkout in handling predictable, repetitive money flows like B2B supplier payments and subscription-based services.
Kroger’s Boost Bonus Days returns to offer unlimited free delivery on orders of $35 or more; 2x fuel points and streaming options of Disney+ Basic, Hulu or ESPN+
The Kroger Co. has revealed the return of Boost Bonus Days, giving Boost by Kroger Plus members exclusive access to more benefits offered through membership, from July 16 through July 29. During the two-week event, Boost members and those who join during Boost Bonus Days will receive exclusive access to such discounts as savings on Kroger’s Our Brands favorites from aisles across the store. “Boost by Kroger Plus offers members incredible savings every day, and those savings are about to get even bigger with Boost Bonus Days,” said Tom Duncan, VP, head of marketing at Kroger. Boost Bonus Days features include: More than $100 in grocery savings; Most offers redeemable up to five times; $10 off a $75 or more Kroger Delivery order; 50% off a new annual membership, while current members can receive half off their annual membership next year when they extend July 9-July 29. According to the company, Boost by Kroger Plus members can save up to $1,100 per year with benefits like: Unlimited free delivery on orders of $35 or more; 2x Fuel Points any way that customers shop, with extra fuel points during fuel promotions; Streaming options of Disney+ Basic (with ads), Hulu (with ads) or ESPN+ for annual Boost members; and Member-exclusive offers throughout the year.
Retailers target non-prime consumers with co-branded ‘starter’ credit cards that provide an entry point for consumers to improve credit profiles rapidly and graduate to higher FICO scores while letting brands increase approval and engagement rates
The expansion of co-branded credit card options to the non-prime consumer segment help boost consumer engagement while offering consumers the potential to “graduate” to more robust credit access as their financial health improves, Concora Credit Chief Commercial Officer Rolando De Gracia told. To achieve this, the company collaborates with partners on program design, recognizing that non-prime consumers will likely yield a “lower revenue share” for the issuer. A core component of this inclusive strategy is the concept of a starter card. For non-prime customers, a starter card provides an entry point to lead to a “graduation strategy,” he said. That strategy addresses the often-rapid credit improvement seen in non-prime consumers who consistently make payments. Unlike prime consumers whose FICO scores remain relatively stable with on-time payments, non-prime individuals — whose credit may have declined due to life events like healthcare issues, divorce or unemployment — can see their credit profiles increase with haste. Approximately 30% of Concora Credit’s cardholders will improve their FICO score sufficiently within six or seven months to become eligible for the partner’s primary “champion product.” Concora Credit facilitates this by collaborating with the partner’s primary bank, providing lists of eligible cardholders. When these consumers are identified as having improved their FICO score by hundreds of points, they are often offered the prime product. The graduation strategy also strengthens the partnership between brands and issuers. When a retailer, for instance, sees approval rates at the point of sale jump from 50% to 70% due to an alternative product launched in tandem with Concora Credit, issuers and merchants become more confident and “motivated to pitch the product,” De Gracia said.
Neighborhood social app Nextdoor to provide hyperlocal real-time alerts on weather, traffic, power outages, and storms personalized down to the house on a dynamic map, letting neighbors have timely conversations about safety and preparedness
Neighborhood social app Nextdoor is launching a redesigned version of its service that it’s calling the “new Nextdoor.” The app is adding local news, real-time alerts, and an AI-powered feature called “Faves” that’s designed for discovering local businesses and spots. Nextdoor has also updated its overall design to look more contemporary. The company is looking to turn things around and attract more users by making its platform more helpful, useful, and timely. With this redesign, Nextdoor is looking to increase the quality and quantity of local information on the platform, Nextdoor CEO and co-founder Nirav Tolia told. Users will be able to discuss the news in a comments section under each post. In terms of the new alerts, Nextdoor now shows real-time updates on things like weather, traffic, power outages, storms, and wildfires. These alerts will appear on a dynamic neighborhood map, allowing neighbors to have timely conversations about safety and preparedness. Tolia noted that these alerts are hyper-localized because Nextdoor is built on a geospatial platform. So unlike Amber Alerts that are sent out to everyone in a certain location, Nextdoor says it can personalize its alerts down to the house. Nextdoor’s unique value is in digitizing and capturing local word-of-mouth, the kind of hyperlocal information that isn’t available through platforms like Google or ChatGPT, because you can only get it from direct conversations.