Splitit and Ant International’s Antom have partnered to enable merchants to offer their customers a card-linked installment payment option. The companies will launch this offering in the United States and then expand it globally. This payment option is powered by Splitit’s embedded white-label platform that enables card-linked installment payments using consumers’ existing credit, and Antom’s payment processing platform and merchant network. For consumers, the card-linked installment payment option will provide purchasing flexibility, with no credit checks, no applications, no hidden fees and no change to their credit card relationship. For merchants, it will provide a way to offer flexible payments at scale, with less complexity and higher approval rates. This option will help improve conversion rates and increase average order value. Splitit and Antom will also simplify international payment processing for merchants who engage in cross-border commerce. “This collaboration supports our commitment to helping merchants achieve sustainable growth across international markets,” Gary Liu, general manager of Antom at Ant International, said
Zendesk’s AI agents for email can automate over 50% of email interactions instantly with responses that reflect a brand’s tone and style
Zendesk is enhancing its Resolution Platform, an AI-first solution that integrates automation, intelligence, and human context to resolve issues faster. The company is introducing new capabilities, including AI Agents for Email, no-code automation, tailored quality controls, AI-powered Generative Search, and proactive real-time monitoring. These enhancements drive faster resolutions, scalable operations, and high-quality experiences, transforming how businesses engage with and support customers. Zendesk’s focus is on building AI-powered solutions that are simple, easy-to-use, and scalable, ensuring businesses can enhance their customer and employee experience without complexity or compromise. The company’s latest innovations in AI, analytics, and workforce management are aimed at making interactions smarter, more relevant, and reflective of India’s market dynamism. AI and Automation Breakthroughs. Intelligent, autonomous tools streamline customer and employee support and deliver tailored responses for better outcomes: Agentic AI³: Zendesk’s agentic architecture enables AI Agents to reason, adapt, and resolve issues end-to-end without manual setup or fixed flows. AI Agents for Email: Automate over 50% of email interactions instantly with responses that reflect a brand’s tone and style. Instructions for AI Agents: Set custom guidelines to keep AI responses accurate, on-brand, and compliant. Multiple Content Sources for GenAI: AI agents access external knowledge like web crawlers to answer across channels. Use Case Suggestions: AI suggests topics to improve automated resolutions with AI agents. Generative Search: Deliver instant AI-powered answers in the Help Centre, powered by generative AI. Agent Instructions in Copilot: Real-time, step-by-step guidance for agents to resolve complex tasks faster without breaking workflow. Auto Assist Enhancements in Copilot: Suggests accurate responses based on solved tickets.
Walker Sands’s AI Domain Impact Index offers insight into how earned media influences GenAI search results by assigning a 0–100 score to any web domain based organic search, inclusion, on-page, real-time retrieval, and citation appearance in the Generative AI Era
Walker Sands has launched the AI Domain Impact Index to help B2B organizations maximize PR effectiveness in today’s GenAI-powered buyer journeys. The Index enables smarter earned media efforts to drive brand discoverability in GenAI-powered buyer journeys. As Google’s search dominance declines and GenAI platforms drive more traffic, the channels for reaching B2B audiences are shifting rapidly. Strategic media placements play a critical role in shaping brand visibility and trust in AI-assisted buyer journeys. The AI Domain Impact Index offers insight into how earned media influences GenAI search results and how brands appear in AI-driven decision-making workflows. The Index assigns a 0–100 score to any web domain based on five weighted criteria: organic search, inclusion, on-page, real-time retrieval, and citation appearance. The scores within the Impact Index evolve over time, as GenAI models continually adjust how they prioritize sources and media publications to optimize for Long-Long Media Moments (LLMs). The results are encouraging: 51% of placements were categorized as high impact, meaning they are highly likely to influence GenAI search responses; 44% were moderately impactful, and only 4% fell into the low-impact tier.
Orchestra AI’s analytics platform for mid-market businesses detects and categorizes AI agent traffic across major platforms in real-time and measures how AI mentions translate to actual website traffic
Orchestra AI announced the launch of Spyglasses, the first analytics platform designed specifically for mid-market businesses to track and optimize their visibility across AI search platforms. Spyglasses detects and categorizes AI agent traffic across major platforms including ChatGPT, Claude, Perplexity, Google Gemini, and Microsoft Copilot. The platform provides businesses with crucial metrics including AI conversion rates, brand mention frequency across AI responses, and visibility share compared to competitors. Spyglasses utilizes advanced detection algorithms to identify AI agent traffic patterns while providing businesses with actionable insights about their AI search performance. The platform’s analytics dashboard reveals which content AI systems access most frequently, how often brand mentions occur in AI responses, and whether AI-driven awareness translates to website visits and conversions. The platform provides: Real-time AI Agent Detection: Identifies visits from AI systems across all major platforms; AI Conversion Tracking: Measures how AI mentions translate to actual website traffic; Competitive AI Intelligence: Shows how often competitors appear in AI responses; Answer Engine Optimization (AEO) Insights: Provides actionable recommendations for improving AI visibility; Multi-platform Integration: Works with WordPress, WebFlow, Shopify, Next.js, Ruby, Python, and more.
Kraft Heinz partners music entertainment company Live Nation to promote its products at music festivals and concerts by integrating them into menu offerings at 80 select venues
Kraft Heinz has entered into a multi-year agreement with music entertainment company Live Nation to bring its products to concertgoers across the country. As part of the deal, the CPG heavyweight will be the Official Condiment and Official Mac & Cheese of 80 select venues in the Live Nation portfolio. Products including Heinz Ketchup, Mustard and Relish, along with Kraft Deluxe Mac & Cheese, will be integrated into menu offerings at the Live Nation venues. The partnership will kick off at the Lollapalooza music festival from July 31 to August 3. “By partnering with Live Nation, we’re able to create unforgettable experiences that bring fans together through food, live music, and entertainment,” said Peter Hall, president of elevation, North America at Kraft Heinz. “As part of our company strategy, we continue to look for ways to engage with consumers anywhere they’re eating outside of the kitchen – including at music festivals, concerts, and more. Our partnership with Live Nation is a great example of this in action, helping us turn up the flavor and highlight our beloved sauce portfolio to music fans nationwide.”
Algebrik’s integration of Spinwheel’s debt APIs to enable banks to access real-time, verified consumer credit data and balances across credit cards, student loans, auto loans, mortgages, personal loans and non-traditional sources using just a phone number and birthdate from within LOS
Algebrik AI Inc. announced that Spinwheel will be natively integrated into Algebrik One — Algebrik’s agentic AI-powered lending suite that includes Digital Account Opening, the Lender’s Cockpit (LOS), Omni-channel Point-of-Sale (POS), AI Decision Engine, and Portfolio Analytics. This empowers credit unions, community banks, and fintech lenders to access verified consumer debt information and integrated payment processing directly within the lending journey—streamlining approvals, enhancing member experiences, and improving decision confidence. Through this integration, Spinwheel’s debt APIs, using just a phone number and birthdate, provide real-time, verified consumer credit data, insights, and balances across credit cards, student loans, auto loans, mortgages, personal loans and non-traditional sources to remove costly errors and friction from loan applications and disbursement. Key Benefits of the Integration: Verified Consumer Debt Data at Point of Origination: Enables access to real-time credit and debt balances to Algebrik’s LOS across major categories without requiring manual document uploads—lifting borrower friction and improving data accuracy. Embedded Payment Capabilities: Supports direct debt-related payments and balance transfers in-line with application flows—helping borrowers manage existing obligations seamlessly. 1-Click Decisioning Enhancements: With Spinwheel’s platform, lenders can incorporate verified debt signals into Algebrik’s AI-powered underwriting policies quickly and confidently. Better Borrower Experience & Compliance: Deliver more informed loan options and packaging, while ensuring full transparency—reducing borrower drop-off and improving consent-driven data usage.
LendingClub’s account feature that offers customers 2% cash back for on-time loan payments made from checking account and 1% cash back when using the associated debit card for qualifying purchases drives 6X jump in daily account openings
LendingClub said that two recent additions to its mobile-first platform are driving more account openings and more visits to the company’s app. CEO Scott Sanborn said the company’s latest innovation, LevelUp Checking, has increased the number of checking accounts opened each day by six times since its launch in June. LevelUp Checking offers customers 2% cash back for on-time loan payments made from this checking account and 1% cash back when using the associated debit card for qualifying purchases. “We’re rewarding borrowers for their financial discipline while allowing us to benefit from a stickier relationship,” Sanborn said. “While it’s still early, the initial results are encouraging.” The target customer for LevelUp Checking and its rewards program has a high FICO score and a high individual income.
New Generation’s tech transforms static product catalogs into structured, AI-readable data through AI-native storefronts hosted on custom subdomains with embedded payments to power agentic commerce across chat, voice, and emerging agent-driven channels
New Generation (New Gen), a technology company building infrastructure for the AI internet, now transforms static product catalogs into structured, AI-readable data through intelligent storefronts hosted on custom subdomains like ai.brand.com. These storefronts support humans, who see a personalized, conversational interface, as well as AI agents, which access the same product information programmatically. Both paths provide frictionless, secure transactions using embedded checkouts without redirects or scraping. The platform now allows AI agents to quickly and securely check out from merchant sites across chat, voice, and soon through emerging agent-driven channels. New Gen New Gen is leveraging trusted payments infrastructure from Visa and is among the first collaborators in the Visa Intelligent Commerce sandbox. Together with Visa, NewGen is exploring enabling: Intelligent, embedded payments – Facilitate secure, seamless transactions initiated by AI agents on behalf of human users across chat, voice, or embedded experiences. Trust and visibility in AI-driven transactions – Integrate fraud, identity, and authorization protocols upstream in the agentic shopping flow, not only at checkout to give consumers control and confidence in each transaction. Simple and scalable integration – Easily plug into and scale with commerce platforms, interfaces, or ecosystems with flexible APIs and pre-built modules, without overhauling existing infrastructure.
Infobip taps NumHub’s API-driven cloud-based SaaS tech to offer Branded Calling ID (BCID) solution that integrates Rich Call Data (RCD) and FCC-mandated auth by streamlining all aspects of BCID registration, onboarding, vetting, billing, and reporting
Infobip has expanded its partnership with NumHub, to offer Branded Calling ID™ (BCID) as part of their Voice product solution. Infobip has adopted NumHub’s API-driven cloud-based SaaS solution streamlining all aspects of BCID registration, onboarding, vetting, billing, and reporting. As a valued partner, Infobip will engage enterprise businesses, empowering them to own their brand identity through the platform’s simplified BCID adoption process. This development comes at a crucial time, aligning with the FCC’s Eighth Report and Order, which encourages the industry to proactively implement Rich Call Data display with branded calling solutions that are supported in the mandated STIR/SHAKEN framework. “Branded calling helps businesses to improve answer rates and ROI, while keeping customer satisfaction at the forefront of each interaction,” said Ivan Ostojić, Chief Business Officer at Infobip. Branded Calling ID (BCID) is an industry-adopted, CTIA-governed framework designed to restore trust in phone calls by enabling verified businesses to display their brand name, logo, call reason, and number directly on consumer devices. BCID integrates Rich Call Data (RCD) and Internet Engineering Task Force (IETF) FCC-mandated STIR/SHAKEN authentication, ensuring that only legitimate, authenticated and vetted businesses can display branded caller ID information. By leveraging cryptographic signatures and industry-standard governance, BCID protects businesses from spoofing, enhances call answer rates, and ensures consumers can confidently identify and engage with trusted brands. Unlike traditional branded calling models that operate under vendor-controlled ecosystems, BCID is an open, standardized solution built to serve the entire telecom industry including enterprises, CSPs, OSPs, UCaaS/CCaaS providers, and consumers.
Amplitude acquires Kraftful to enhance ‘Voice of Customer’ insights – personalizes questions in real time, adapting based on previous responses to uncover deeper motivations and unmet needs
Behavior-tracking software firm Amplitude Inc. has acquired Kraftful Inc., a “Voice of Customer” startup. Kraftful offers a product research and insights platform that uses artificial intelligence to help product teams deeply understand and act on user feedback at scale. The company offers a centralized system that ingests user input from dozens of channels, into a unified, searchable space, rather than relying on manual analysis of disparate data sources. The platform allows teams to spend less time sorting through feedback and more time building what users actually need. The company also offers built-in hallucination detection to improve trust in AI-generated outputs, offering product managers a clear and reliable understanding of how users are experiencing their products. Along with passive analysis, Kraftful also allows teams to gather insights with AI-generated surveys and live conversational interviews. The tools personalize questions in real time, adapting based on previous responses to uncover deeper motivations and unmet needs. Surveys can be launched based on topics drawn from existing feedback or on entirely new initiatives, making it easy to test concepts, prioritize features and validate ideas at scale. Amplitude plans to integrate Kraftful’s capabilities as a native part of its platform, giving teams a faster way to turn customer input into better products. With these new capabilities, Amplitude customers will be able to see the full picture of what customers are doing and saying.