The digital landscape of sports is increasingly focusing on details, instant updates, interactive features, and personalized experiences for fans. Integrating an NFL API can help sports apps deliver real-time and reliable data, enhancing user engagement and retention. The NFL API allows sports apps to access live scores, player stats, game schedules, team rankings, and injury reports, ensuring dynamic, interactive app experiences that keep users coming back. Key benefits of NFL API integration include real-time updates and notifications, interactive features for fantasy sports, customized user experiences, increased app stickiness during the NFL season, and enhanced visualizations and infographics. By integrating the NFL API, developers can ensure their apps deliver up-to-the-minute information from official sources, making users trust and loyalty. This approach not only increases user engagement but also adds value to the app by being the go-to app for all things NFL. Not all APIs are created equal. When selecting an NFL API, look for features like: High data accuracy and reliability; Low latency and fast response time; Comprehensive data coverage (games, players, teams, etc.); Flexible integration options and good documentation; Scalability for future app growth.
IAS launches AI-driven added insight into the contextual suitability of an ad’s content adjacency across Feed and Reels with trusted third-party analysis
Integral Ad Science has launched new contextual category reporting for Meta Platforms, expanding measurement reporting across Facebook and Instagram Feed and Reels. The move aligns measurement reporting with contextual categories available through the platform’s Content Block List optimisation solution for Meta. This collaboration aims to support advertisers’ brand suitability and performance goals, ensuring marketers protect brand equity, minimize wasted spend, and deliver maximum return on investment. With Meta contextual category reporting, advertisers get: Greater transparency: Added insight into the contextual suitability of an ad’s content adjacency across Feed and Reels with trusted third-party analysis. Measurement reporting at parity: Aligned with contextual categories offered for the platform’s first-to-market Content Block Lists for Meta. Expanded contextual categories: 46+ categories including Politics, Natural Disasters, Religion, Family & Parenting – Kids Content, and more, available globally across 34 languages.
eCommerce platform Shipperfy supports SMB online merchants with order management across multiple sales channels with single-click import of unfulfilled orders, automatic address validation, order invoice and packing list generation
CORRELLINK PTY. LTD, a Sydney-based technology company, launched its shipping management eCommerce platform Shipperfy, that consolidates order processing and shipping across multiple sales channels into a single interface. Shipperfy allows small and medium online retailers to manage orders from eBay, Amazon, Shopify and other marketplaces through one platform, eliminating the need to switch between multiple systems to process shipments. The platform connects directly with merchants’ existing carrier accounts and displays shipping quotes from multiple providers on a single screen. Users can generate shipping labels, automatically notify sales channels when orders ship, generate order invoices and create packing slips. Shipperfy also offers merchants with access to competitive negotiated rates through Shipperfy’s partnership programme without needing separate courier accounts. Shipperfy supports order management across multiple sales channels with single-click import of unfulfilled orders and automatic address validation. The shipping management system generates labels and end-of-day manifests while automatically updating sales channels when items ship. The platform also handles inventory tracking across all connected sales channels, supplier management, and purchase order generation. Business automation features include customer tracking notifications and real-time reporting with low stock alerts. It also supports order invoice and packing list generation. For businesses using Amazon FBA, Shipperfy can connect online stores and automatically create Multi-Channel Fulfilment orders to allow Amazon to handle fulfilment using the business FBA stock, while managing sales channel notifications.
iOS 26 Beta 2 improves the readability and differentiation of Control Center on Liquid Glass by adjusting the background blur, which better obscures the Home Screen content underneath
As SBA and USDA lending surges nationwide, Community Bankshares is scaling rapidly by outsourcing the heavy lifting through its Phoenix Lender Services unit. Community Bank & Trust launched what it called a “refund anticipation loan” to allow small business owners and self-employed individuals to access their tax refund faster. Chris Hurn, president and chief executive officer of Community Bankshares revealed that the refund anticipation loan was just one part of a larger innovation effort at the $217 million bank. Beyond refund lending, the bank is investing in a new banking-as-a-service offering for banks, credit unions, fintechs, and even other lenders potentially, through which they can launch and scale government-backed lending without building a team from scratch. Community Bank & Trust’s refund anticipation loan was created for self-employed entrepreneurs, who often have few options when it comes to borrowing. Steve Jeffries, President of Community Bank & Trust. “By offering a refund anticipation loan on the SLFL tax credit, we are giving self-employed individuals the financial flexibility they need without having to wait on extended government processing times.” Businesses apply for refund loans through Community Bankshares’ partner, a company Hurn founded, called Lendesca. The fintech handles the Sick Leave and Family Leave (SLFL) tax credit, also known as the Self-Employed Tax Credit (SETC), which is utilized by Community Bank & Trust to provide the loan. These tax credits are among the last remaining from the pandemic and are set to expire during the 2025 tax season. “We saw that a tax credit can take a long time to come from the IRS. We saw an opportunity to take a fairly complicated government process and make it much simpler,” Hurn said. “Consumers often can get what’s called ‘refund anticipation loans,’ but with these we could get business folks, who are badly in need of support, help faster.” With the launch of its first digital product under its belt, Community Bank & Trust now hopes that these micro businesses will grow and become small business prospects for the bank’s SBA and USDA programs as well.
VantageScore’s use of open banking transaction data to support building real-time, FCRA-compliant credit score sees 33% of subprime and 41% of near prime members move to higher credit tiers
VantageScore successfully completed two independent pilot programs using VantageScore 4plus™, the newest VantageScore credit scoring model leveraging the power of industry-leading VantageScore 4plus™ alternative open banking data. Pilots conducted with Patelco Credit Union and Michigan State University Federal Credit Union (MSUFCU) each demonstrated significant quantitative improvements in credit risk prediction, as well as a significant expansion in access to credit for underserved consumers. “These results show that open banking data, when used responsibly and in combination with credit file data, can dramatically improve both risk management and financial inclusion,” said Dr. Andrada Pacheco, Executive Vice President and Chief Data Scientist at VantageScore. The solution builds on the industry-leading performance of the VantageScore models by adding bank transaction data to deliver a real-time, FCRA-compliant credit score. It offers enhanced risk separation among populations with limited credit histories, according to analyses performed by VantageScore. Because it is compatible with all three major credit bureaus and aggregator APIs, lenders can easily adopt it without overhauling credit policies. Michigan State University Federal Credit Union saw strong results in VantageScore 4plus™ testing, including: 33% of subprime moved to higher credit tiers; 41% of near prime members moved to higher credit tiers. In testing its portfolio, Patelco Credit Union found that VantageScore 4plus™ delivered: 12% of subprime and 15% of near prime members moved to higher credit tiers; 4.8% improvement in predictive power over VantageScore 3.0 in originations.
Albertsons is creating daily rhythms that involve reading customer sentiments and ratings, and understanding call center complaints at the start and end of each day inform the product roadmap to improve the omnichannel fulfillment
Now that Albertsons has become an omnichannel retailer, expectations are rapidly evolving, and the customers have control of the goalposts, said Albertsons Cos.’ SVP of digital shopping experiences, Jill Pavlovich. Albertsons sees its employees and company purpose as advantages. Bringing people together on the joys of food and inspiring well-being sets a different tone, she said, and it’s easier to snowball that tone into customer obsession. For example, the digital team has created daily rhythms and habits that start and end each day by reading customer sentiments and ratings, and understanding call center complaints. The information, used as a trend line, informs Albertsons’ product and technology roadmap to ensure the retailer is solving the most urgent customer pain points first. She described the digital roadmap as living and breathing and quite aggressive, noting it can change from sprint to sprint. At the top of the CX list is improving the digital fulfillment experience for customers, particularly the points between checkout and delivery, or checkout and pickup. The retailer is giving customers more control over their orders, including choosing substitutions that can be saved for future orders or directly communicating with store associates via chat while the orders are being picked. Within retail media — another key priority — the digital experience team views it as an intuitive discovery opportunity for new brands, which can be hard to replicate online and something it has struggled with, she said. Retail media can do this in a more intuitive and personalized manner. Its retail media arm unveiled an in-store display network — it’s inviting brands to participate even earlier. Pavlovich also sees future opportunities with in-store digital surfaces, including mobile apps and digital screens connecting to cart technologies.
Disney is adding virtual ‘storefronts’ to its popular streaming outlets to allow viewers to order snacks or pick out products they’ve seen in their favorite shows by clicking through specific interactive ads
Disney hopes to meld streaming and selecting by adding new virtual “storefronts” to its popular broadband venues that will allow viewers to order snacks or pick out products they’ve seen in their favorite shows, all while continuing to keep their binge on. Subscribers will be able to access them by clicking through when prompted by specific interactive ads The company is the latest to experiment with ways to harness the interactive nature of streaming, which allows viewers to control their experience with a few clicks of their remote. Disney will partner with ad-tech startup Shopsense to create new virtual storefronts that will be linked to some of the commercials it shows on its streaming outlets. Viewers can move to purchase fashions, products and offers tied to the series, movies or sports they are watching. The company is teaming up with Gopuff, a digital delivery service, to offer a virtual “concession stand” that will allow subscribers to order snacks, drinks and candy while streaming programs.
Over a Alexa+ which offers more natural and personalized interactions, smart home integration, and expanded capabilities powered by generative AI reaches over a million usersmillion people now have access to the gen-AI powered Alexa+
As of May 2025, Amazon CEO Andy Jassy said that Alexa+ had so far reached over 100,000 users, representing only a tiny fraction of the 600 million Alexa devices that had been sold. That number has grown significantly in the weeks since. Alexa+ represents a serious attempt by Amazon to create a generative AI experience for consumers that it can eventually monetize. Alexa+ aims to bring the digital assistant new capabilities. The service allows users to chat with the digital assistant using more natural language, where you can phrase requests your own way. You’ll also more easily be able to create routines, search across your Ring camera footage, interrupt or pivot the conversation with the assistant, and more. The experience is more personalized, too, as it saves your preferences and remembers what you like. With its generative AI component, Alexa can do things like summarize long emails you share with the service, create unique bedtime stories, generate quizzes from study guides, make travel itineraries, provide summaries of your smart home activity, and answer other questions, similar to how an AI chatbot might respond. Plus, the assistant will be able to help you take certain actions — like buying concert tickets, booking a dinner reservation, and notifying you when something you’ve been watching goes on sale, among other things.
Cordial’s AI marketing platform analyzes customer’s historical behavior such as opens, clicks, browses and purchases to predict their purchase intent at different price points, enabling brands to focus efforts on high-opportunity segments
AI marketing platform Cordial is releasing the newest addition to its AI suite: Price Sensitivity. With U.S. profit margins declining 1.6% in 2025 and consumer sentiment at a two-and-a-half-year low, this advancement comes at a critical moment as brands grapple with mounting pressure to preserve margins amid rising costs and global tariff uncertainties. Cordial’s new Price Sensitivity is designed to solve this problem. It analyzes each customer’s historical behavior — such as opens, clicks, browses and purchases — to predict their intent to buy at different price points. This dynamic attribute enables marketers to personalize offers and adjust messaging, deploying discounts only where they drive meaningful impact while preserving margins to each individual shopper. By identifying which customers are truly influenced by price, brands can eliminate unnecessary promotional noise and tune in and focus efforts on high-opportunity segments. For example, marketers might target a high-sensitivity shopper with a personalized coupon or flash sale, while showing a low-sensitivity buyer premium or exclusive items at full price. This level of intent-based personalization not only protects margin but also improves customer experience and retention by listening to behavioral signals and anticipating their needs. The Price Sensitivity feature complements a suite of new Cordial Edge AI dynamic attributes launched this spring, designed to help marketers better understand their customers and increase customer value. These include: Lifetime Value (LTV): Predicts a customer’s future revenue contribution; Average Order Value (AOV): Predicts average spend per transaction; RFM (Recency, Frequency, Monetary): Classifies buyer loyalty and spending behavior; Engagement Momentum: Measures the trajectory of engagement to prioritize timing; and Frequency Optimization: Applies per-contact email message caps to maximize engagement and reduce fatigue.
Walmart and Target to counter the first ever four day Amazon Prime Day with coinciding Walmart Deals and Target Circle Week
Amazon has announced that its Prime Day 2025 promotion will take place from Tuesday, July 8 – Friday, July 11. This marks the first time Prime Day, which has been a two-day event since 2017, will last four days. Walmart’s Sam’s Club warehouse club subsidiary was the first major retailer to reveal a summer promotion that countered Prime Day. Now Walmart is offering its Walmart Deals event, launched as a digital-only sale in July 2024, for six days spanning Tuesday, July 8 – Sunday, July 13. New in 2025, Walmart Deals will be available both in stores and online. Members of the Walmart+ subscription loyalty program will have exclusive early access to Walmart Deals offers beginning at 7 p.m. ET on Monday, July 7. Target Corp. is also bringing back a summer sales blockbuster it launched in 2024 – Target Circle Week. Running Sunday, July 6 – Saturday, July 12 in stores and online, the event is exclusively available for members of the free Target Circle and enhanced paid Target Circle 360 loyalty programs. Target Circle 360 members will receive early access to Circle Week deals starting Saturday, July 5. The promotion also features a number of special perks for students and teachers, including a one-time 20% off storewide discount for verified college students with Target Circle starting Sunday, June 29; a one-time 20% off storewide discount with Target Circle for teachers from Sunday, July 20 – Saturday, Aug. 30, as well as access to curated classroom sets and wish list tools; and a 50% discount on Target Circle 360 membership through Saturday, Sep. 13. The retailer is also offering students and teachers a number of other special discounts this summer.