Apple Intelligence launched with iOS 18.1, and Apple has released two new ads to showcase some features with a touch of humor. Apple’s new iPhone 16 ads highlight its Apple Intelligence capabilities, including memory movie creation and writing tools. The ads showcase practical applications of these features and continue Apple’s tradition of using humor to make the generative technology relatable. With this new round of videos, the tone remains consistent, focusing on how AI can help reduce common frustrations or simplify tasks while evoking a smile. By using humor, Apple avoids overcomplicating the concept of AI for the average user. Instead of diving into technical intricacies, the ads illustrate relatable scenarios where the technology’s benefits are immediately apparent. This approach educates and entertains, positioning Apple Intelligence as a helpful tool rather than a futuristic abstraction.