Cash App announced the launch of pools, a new peer-to-peer payment feature that enables group payments with just a few taps. Organizers can start a pool through the Cash App payment tab. From there, organizers can create and name a pool, set a target amount, and invite contributors. Members can be invited in-app via their $cashtag, or the organizer can text or share a link to request a contribution using Apple Pay or Google Pay. The organizer can close the pool at any time and then transfer the money to their Cash balance. With pools, members can contribute within seconds so the group can focus on the experience and not on stressful payment logistics: Proactive payment collection: Our market research shows that 60% of U.S. adults participate in some form of group money pooling, or one person has typically needed to volunteer to make the payment up front. Pools were designed for groups to easily plan, collect, and track contributions before the event occurs so that nobody has to front the entire cost. Integrations with Apple Pay and Google Pay: If members of the group use different payment solutions, the organizer has historically needed to download multiple apps to collect the money from each person resulting in confusion, time wasted, and risk for all participants. Now, the organizer can create a shareable link for group members to contribute to a pool in seconds using Apple Pay or Google Pay. Easy progress tracking: The organizer can name, set a goal amount, and invite members to join the pool and track the group’s contributions, removing unnecessary logistics and guesswork. End-to-end payment flows: Each pool seamlessly connects to the Cash App’s suite of banking and peer-to-peer payment tools, so the organizer can instantly use that money toward the group’s goal.