Apple’s CarPlay Ultra faces a long road to becoming a widely-used feature, as car makers are pushing back on supporting Apple’s system in favor of their own solutions. Car manufacturers Mercedes-Benz, Audi, Volvo, Polestar, and Renault have no interest to include CarPlay Ultra support in their vehicles. While Volvo is among those rejecting CarPlay Ultra, chief executive Hakan Samuelsson did admit that car makers don’t so software as well as tech companies. “There are others who can do that better, and then we should offer that in our cars,” he insisted. While design and interface discussions are the more obvious reasons for holding off from CarPlay Ultra, manufacturers also have another incentive. It is said that the infotainment system and in-car services are still a possible revenue source for car makers. This was one of the reasons why GM ditched CarPlay in favor of its own system in 2023, due to the potential to sell subscriptions to drivers. For some car manufacturers shying away from handing over control to CarPlay Ultra, they are stopping short of blocking Apple entirely. In most cases, the current limited CarPlay will still be offered, in tandem with their own systems. BMW insisted that CarPlay will be used in its infotainment system. Meanwhile, Audi believes it should provide drivers “a customized and seamless digital experience” of its own creation, while still maintaining CarPlay support.