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Cadent’s advertising platform enables advertisers to engage audiences in cookieless environments through a consumer data platform (CDP) that onboards and builds targetable audiences using ID-based, ID-less, and predictive models

April 24, 2025 //  by Finnovate

Cadent, the predictive advertising company, launched The Cadent Platform — a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimizations to transform the omnichannel workflow. The new Cadent Platform brings AI-powered predictive intelligence to all stages of advertising — from audience planning to media activation to outcome measurement — helping brands “know before they go” by bringing together forecasting before a campaign begins with optimization as it runs. Built from the ground up with privacy, transparency, and performance at its core, the platform breaks down the growing silos across digital and video to deliver business outcomes at scale. The Cadent Platform empowers advertisers, agencies, and media owners to: Predict outcomes before campaigns launch by scoring all impressions, then optimize in real time; Maximize reach by assembling all available audiences through ID-independent and predictive targeting; and Orchestrate messaging and outcomes across all video and digital media. The Cadent Platform is built with modularly to easily integrate its leading features into existing technology stacks: 1) Audience Manager. A consumer data platform (CDP) that onboards and builds targetable audiences using ID-based, ID-less, and predictive models. With one of the highest match rates in the industry, it enables advertisers to engage audiences in cookieless environments that others can’t reach. 2) Ad Manager. An omnichannel DSP built for real-time activation and optimization across digital and video. Powered by 15+ years of predictive modeling and AI-driven creative optimization, it ensures KPI-aligned performance with full transparency and fraud protection. 3) Inventory Manager. A premium SSP that connects buyers directly to 150+ brand-safe publishers, delivering transparent auctions, nearly 100% MFA-free inventory, and curated audience deals across CTV and digital.

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Category: Members, Channels, Innovation Topics

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